The 5 most common web design mistakes to avoid

Nowadays, having an online presence is vital for any business. The website is the first impression that users have of a company, so it is important that its design is attractive, easy to navigate and efficient. However, many companies make mistakes in web design that negatively affect their image and their ability to attract and retain customers. In this article, we will focus on the 5 common web design mistakes to avoid to have a successful website.

Tips from digital marketing agency Conseo on how to avoid the most common mistakes when designing your website

Lack of a clear structure on the website

A clear structure is essential for a good user experience.. However, many websites do not have a proper organisation of information, which makes users feel lost and confused. It is important that the structure of the website is coherent and easy to understand. There should be a clear hierarchy in the organisation of information, with headings and subheadings that guide users through the content. In addition, navigation menus should be simple and easy to use.

Overloaded and cluttered design

An overloaded and cluttered design is another common mistake in web design. Many companies believe that the more information they can include on their website, the better. However, the truth is that an overloaded and cluttered design makes the page difficult to read and understand. Users may feel overwhelmed by the amount of information on the page, which can lead them to abandon the website. Therefore, it is important to keep the design simple and clean, with sufficient spacing between elements.

What mistakes to avoid when designing your website by Conseo Marketing Digital

Lack of attention to loading speed

Loading speed is a critical factor in the success of a website. If a page takes too long to load, users may abandon the site before they even see the content. Lack of attention to loading speed is a common mistake in web design. It is important to optimise the images and content on the page so that it loads quickly. Consideration should also be given to the choice of web hosting, compression and caching techniques.

Lack of adaptability to mobile devices

In the mobile era, users access websites from mobile devices much more frequently than from computers. Therefore, it is crucial that websites are adapted for mobile devices, also called mobile responsive. Lack of mobile responsiveness is a common mistake in web design. A website that is not responsive and mobile friendly can be difficult to navigate, users have to zoom and scroll continuously to find the information they need. Therefore, it is important that the website automatically adapts to the device used by the user.

Discover the five most common web design mistakes to avoid thanks to Conseo, your expert digital marketing agency.

Lack of brand consistency

Inconsistent branding is another common mistake in web design. It is important that the company's branding is consistent throughout the website, from the choice of colours and fonts to the tone of the content. Inconsistent branding can make the website look disorganised and unprofessional. To avoid this mistake, it is important that brand colours and fonts are used throughout the website and that a consistent tone is maintained throughout the content.


How can I make sure that my website has a clear structure?

To ensure that your website has a clear structure, it is important to make a list of the elements you want to include on your website and organise them in a logical hierarchy. Use headings and subheadings to guide users through the content and make sure the navigation menu is easy to use.

How can I optimise the loading speed of my website?

To optimise the loading speed of your website, it is important to optimise images and page content to load quickly. You may also consider changing your hosting to one with more resources and use compression and caching techniques.

How can I make sure my website is mobile responsive?

To ensure that your website is mobile-friendly, it is important to use a design that automatically adapts to the device used by the user. You should also ensure that the navigation and content is easy to use on mobile devices.


Avoiding common mistakes in web design is essential to creating a successful website. A clear structure, simple and clean design, fast loading speed, good mobile adaptability and consistent branding are essential for a good user experience. 

If you need help to design or improve your website, at Conseo Digital Marketing we have a team of experts in web design and digital marketing to help you have a quality online presence. Contact us today for more information.

You may be interested in these articles from our blog
Do you need help with the topic of this Blog?

Fill your contact information and a team member would be in touch with you within 24-48 hours to analyze your business specific situation and propose the solution that would produce the best results.

How can we help you?
Scan the code