Step by step to create your personal brand - 2023

Have you ever stopped to think about how important it is to create an good digital branding? Branding is more than a logo. It is a visual representation of your company, your services, your assets and much more. 

A digital brand tell a story about who you areWhat you do and why should matter to people, and it can be a valuable resource: a consistent brand presence across all platforms can increase revenue by up to 23%, according to the "State of Brand Consistency" report published by Lucidpress.

Your digital brand is the first thing potential customers will see about your company. If you want to grow, scale and build an audience of engaged customers who will remember you and come back, your digital brand must be a top priority.

Personal branding is going to be the trend of 2023, something that Conseo Digital Marketing can help you with.

1. How far do you want to go?

You know your brand better than anyone elseso it is up to you to get started. Identify what you want to achieve with the project, including why it is meaningful and who benefits from it. Think about creating something that illustrates what you offer and why others might want it too.

And also where you don't want to be present.

Don't let your brand be the same as everyone else's.. Creating a coherent story, from visual identity to customer service and the way you work with suppliers, is an important part of telling your brand story.

2. Bring your brand to life

Your brand is you. The process of finding the best personality and tone for your business will vary depending on each product or service, the market you serve and your own personality.

When your brand is stable across all channels, people are more likely to recognise and trust it. Trust leads to brand loyaltyThis in turn leads to higher sales and higher customer lifetime value.

3. Fashion? No, thank you.

If you are working on a digital brand, the visual elements of your brand are the first thing your visitors will see. The colour choices you make and the fonts, spacing and other styling elements will give the customer a different feel.

Don't choose the trendy ones, you'll get tired of them when the fashion passes.

At Conseo Digital Marketing we know how important it is to have a unique personal brand, that's why we've put together this list to help you boost yours this new year.

4. Images are the most important thing.

If you're looking for a way to stand out from the crowd take as few stock images as possible. If possible, create them or make them yourself or hire a service of graphic design with a marketing agency.

It takes longer, yes, but the your brand image will stand out from the rest. Maintain a consistent look and feel across all your marketing materials - from social media posts to business cards to website headers - and you'll be better able to convey what makes your brand unique in an authentic way that resonates with your target audience.

5. Give the user what they want and think ahead.

Creating a solid design and structure for your website is essential for ensure that visitors can find what they are looking for. It is also important to ensure that your website is intuitive, clean and easy to use.

When building your business, a website must be flexible enough to adapt. Think about how your platform will grow and change.especially if you have different products or services. 

Consider flexibility in terms of highlighting content and searchability, for users to find archived informationWe will also run current publications and pop-up campaigns when they are most relevant, such as during a holiday season or a major news event.

Boost your personal brand this 2023 with the advice of our branding experts at Conseo Digital Marketing.

6. More digital marketing actions

The design of a personal brand goes beyond creating a simple website and leaving it there without working with it.

Email marketing campaigns are one way to do this. You can send newsletters or emails that highlight different aspects of what you do and how it will benefit potential customers

You can also using WhatsApp as a form of direct communication with current or potential clients who want to know more about what you do or what your process is like.

The key to building a strong personal brand is not only about creating a website that attracts traffic, it is also about interacting with potential customers to build customer loyalty

Making sure your brand is maintained consistent across all platforms of your choice (don't sign up to a platform and let it die) so that people know who they are dealing with no matter what form of communication they choose.

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