How to improve the Google Business Profile of your business?

As an expert agency in local SEO, we know how important it is to optimise Google My Business listings for a company's local positioning. Here are the top 10 local SEO factors to consider when optimising your Google My Business listing.

1. Verification of the Google Business Profile listing

The first step to optimise your Google My Business listing is to verify that you own it. If you have not yet verified your listing, do so as soon as possible. Verification assures Google that you are the rightful owner of your business and gives you full access to your listing.

To verify your Google Business Profile listing, simply sign in to your Google Account and follow the instructions provided to verify your company ownership. Once you have verified your listing, you will have full access to update and optimise your company information.

How to increase the visibility of your business by optimising your Google My Business listing by our local SEO experts at Conseo Digital Marketing

Complete and accurate information

It is important to ensure that all information in your Google Business Profile is accurate and complete. Include your full business name, address, phone number and customer service hours. Make sure this information is consistent with what is listed on your website and other local directories.

When customers search for local businesses, they often use specific keywords to find the type of product or service they need. If your business information is not accurate or complete, it may not show up in relevant searches. Also, if the information is not consistent with other local directories and your website, customers may not trust your business.

3. Relevant categories

The categories you select for your Google Business Profile listing will help Google understand what your business is about. Select categories that are relevant to your business and make sure they are in line with the keywords you use on your website and in your SEO strategy.

It is important to select relevant categories so that Google can understand what your business is about and provide users with accurate and relevant results. In addition, by selecting relevant categories, your listing is more likely to appear in relevant searches and attract potential customers who are looking for the products or services you offer.

4. High quality photos

Including high quality photos on your Google My Business listing is a great way to make your business stand out and attract the attention of customers. Be sure to include high quality photos of your company, products, services and equipment.

High-quality photos can make your business stand out in customer searches and improve users' perception of your business. Also, if you offer specific products or services, including quality photos of them can help customers feel more confident and willing to visit your business.

Get your customers to find your business by optimising your Google profile thanks to Conseo Local Digital Marketing

5. Customer comments and feedback

Customer reviews and feedback can have a big impact on the ranking of your Google My Business listing. Make sure you respond to all customer comments and reviews, even negative ones, in a professional and constructive manner. Positive feedback can enhance your reputation and attract more customers, while negative feedback gives you the opportunity to resolve issues and improve customer satisfaction.

To increase the number of customer reviews and comments on your Google My Business listing, you can ask your customers to leave them there. You can also include a link to your listing on your website and in your follow-up emails so that customers have an easy way to leave a review or comment.

6. Keywords in the description

Include relevant keywords in your business description in your Google Business Profile listing. Make sure the description is brief, accurate and consistent with what is found on your website and other local directories.

Including relevant keywords in your business description can improve your listing's ranking in relevant searches and make it easier for customers to find your business. It is important to keep in mind that your business description should be short and easy for users to understand.

7. Updated opening hours

Make sure your business hours are up to date on your Google My Business listing. If your opening hours change regularly, be sure to update them to avoid customers arriving when your business is closed.

Keeping your business hours up to date is essential for customers to know when they can visit your business. If customers arrive and your business is closed, they are likely to have a negative experience and may not try to visit again. Make sure the business hours information on your Google My Business listing is consistent with your website and other local directories.

8. Geolocation

Geolocation is an important factor for local SEO. Make sure your business location is correctly listed on your Google My Business listing and other local directories.

Geolocation is essential for customers to find your business in relevant searches. If the location of your business is not correctly indicated on your Google My Business listing, customers may not find your business and your listing's ranking may suffer.

Tips from digital marketing agency Conseo for your business to improve your Google Business Profile

9. Quotations and citations

Citations and mentions of your business in other local directories and on the web can have a positive impact on the ranking of your Google My Business listing. Make sure your business information is consistent and up-to-date across all local directories and on your website.

Citations and mentions can improve users' perception of your business and increase your company's visibility in relevant searches. In addition, consistency and updating your business information across local directories can help Google better understand your business and provide accurate and relevant results to users.

10. Links to your website

Including links to your website on your Google My Business listing can help increase your website's visibility in relevant searches and drive more traffic to your site. Make sure the links are relevant and up to date.

Including links to your website can be beneficial both for customers and for the ranking of your listing. If customers want to learn more about your company, links to your website will make it easier for them to access more relevant information. In addition, links can improve your website's ranking in relevant searches.

Conclusion

Optimising your Google My Business listing is essential for local SEO for any business. By following these 10 local SEO factors, you can increase your company's visibility in relevant searches and attract more potential customers to your business.

Remember that consistency and updating your business information on your Google My Business listing and other local directories is key to good local SEO. It is also important to interact with customers in the comments and reviews section of your listing to improve users' perception of your business.

If you need help with the optimisation of your Google Business Profile listing or with your local SEO strategy, don't hesitate to contact us. Like expert agency in local SEOWe can help you increase the visibility of your business and attract more potential customers to your company.

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