Best Free and Paid Digital Marketing Courses - Guide 2023

Currently, the most fashionable job is digital marketing, so there is usually no problem in finding a job as there are plenty of jobs in this field.

So if you are thinking about studying digital marketing and want to know where to start, here are a few courses you can take.

They are both free and paid, but they make it easier for you to find your ideal job and progress in it.

The idea that if they are free, they are useless, as they are no match for paid courses, should be discarded.

One of the main tips I recommend is to do one at a time, because if you start with several at the same time it is more difficult to complete them all, since it is better to do one completely and put into practice what you have learnt.

1. Digital Marketing Analyst at Senpai Academy

At Senpai Academy you have many courses on digital marketing: you have courses on technology, others on programming, others on data analysis... and you can take them at the time that suits you best.

When I am asked about a complete digital marketing course, this one always comes to mind, as it has excellent teachers and a certificate that is useful for getting a job or advancing in your working life.

I put it in first place because of its teachers and the training with which its students leave.

2. Inbound at Hubspot Academy

Another major platform is Hubspotknown for CRM, its software.

These are free online virtual courses 100% online with certificate for your digital marketing training and in Spanish. You will get your certificate after the final test.

The course I recommend the most is the Inbound course (new), although there are also other quite interesting ones. It has 4 levels of certification or qualification: bronze, silver, gold and platinum.

The qualification will depend on the number of hours, the first 3 levels 40 hours without being divided into modules, and the last level 90 hours with different modules.

The knowledge you will gain is both basic aspects and methodology such as the customer based cycle, its application, etc.

3. Complete Digital Marketing Course 23 Courses in 1 on Udemy

I complete it could with that of the Udemy platform that unites 23 courses in 1 It is taught by Diego Davila and Phil Ebiner, experts who have had more than 2.65 million students.

This is a fee of around $100, but there are usually significant discounts that you can take advantage of if you keep an eye out for them.

There are more than 22 hours of videos, 11 articles, resources to download, assignments to complete, certificate and lifetime access to review the content whenever you want.

Its modules are: Branding, websites, email marketing, content marketing, blogging, copywriting, SEO, advertising and social media.

The languages in which it is performed are Spanish and English, although it also has subtitles so that it can be performed in other languages.

4. Introduction to Facebook Ads by Vilma Nuñez

Vilma Nuñez offers free digital marketing courses, mainly on paid ads. The one I recommend the most is the Facebook Ads initiation course, although it is not the only one they offer.

The modules are: Introduction to online advertising, why invest in Facebook Ads, the most useful functionalities, examples of ads for Facebook and Instagram, creating ad campaigns on Facebook Ads and Instagram Ads.

The course has video lectures, text lectures and a downloadable ebook.

5. Google Activate Digital Marketing Fundamentals

One of the academies offering the courses is the Analytics Academy or Google Digital Garage, among others.

The course deals with Digital Marketing Fundamentals in which you will learn the basic concepts and it is very complete. It includes 26 modules with more than 40 teaching hours for a beginner level.

The training is extremely complete and extensive, offering 26 modules with more than 40 hours of classes.

By the end of the course, you will have gained knowledge about analytics and metrics, business strategy, content marketing, display advertising, e-commerce, email marketing, local marketing and much more.

6. Google Analytics by Analytics Academy

Currently, is highly recommendedHowever, from July 2023 they will lose functionality and Google Analytics version 4 will take over.

Although the purpose of the course is the same, the web analytics will have abysmal differences.

These courses are free and in English, although you can subtitle them in Spanish. You will learn how it works, metrics, interface, reports and much more.

7. Introduction to Google Adwords by Nicolás Laczka

This is the Udemy platform and although the course is not the most current, it is updated from time to time and more content is added.

It is a paid course of more than 2.5 hours of video on how to manage Adwords. You will learn what Google Adwords is, create campaigns, optimise them, create experiments, statistics and reports.

8. Specialised Programme: Social Media Marketing on Coursera

This is the Coursera platform. They have the peculiarity that in some courses you can join as a free listener and in others you can apply for a scholarship if you cannot afford the cost of the course to obtain the certificate.

It is a social media marketing course The course is taught by Tecnológico de Monterrey and lasts almost 7 months with 2 hours per week.

It has an intermediate level and the timetable is very flexible being 100% online.

You will learn the introduction to social media, its benefits and features, social media strategies and a practical project.

9. Hubspot Academy Email Marketing

The Hubspot Email Marketing is important to complement SEO.

With this course you will gain the following knowledge: the basics of email marketing, create contact management and segmentation strategies, send emails correctly, create high-impact emails, learn how to analyse email marketing, get leads through emails, and much more.

There are 9 lessons with more than 3 hours of videos, 9 tests and a 1 hour exam.

10. SEO Basics with Greg Gifford at Semrush Academy

Taught by Greg Gifford, you will study the basics of Search Engine Optimization with 31 lessons and over 4 hours of lectures.

The course is completely free of charge and you get a certificate from Semrush Academy..

11. Content Marketing Basics with Fernando Angulo at Semrush Academy

Also by Semrush Academy, Fernando Angulo gives you more than 2 hours of content in 13 lessons in which you will learn the basics of digital marketing and you will get a diploma.

12. Creating and editing content for Instagram Stories in Domestika

Domestika is another platform where Mina Barrio gives you the course that teaches you how to edit and create content on Instagram. It is paid but usually has discounts and in this course you will learn: Creating content for Instagram, story layout, content editing and story optimisation.

13. Facebook and Instagram Ads Targeting by Vilma Nuñez

Also taught by Vilma Nuñez, free of charge with videos of more than 20 minutes each.

It deals with advertisements on social networks. It consists of 3 classes in which, in addition to the content, it tells you the most common mistakes not to make and how to fix them.

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