{"id":1522,"date":"2023-02-13T18:30:29","date_gmt":"2023-02-13T17:30:29","guid":{"rendered":"https:\/\/conseo.es\/?p=1522"},"modified":"2024-03-22T23:34:34","modified_gmt":"2024-03-22T21:34:34","slug":"why-branding-is-more-important-than-just-a-logo","status":"publish","type":"post","link":"https:\/\/conseo.es\/en\/why-branding-is-more-important-than-just-a-logo\/","title":{"rendered":"Why branding is more important than just a logo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1522\" class=\"elementor elementor-1522\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-637c337 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"637c337\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-600eac0\" data-id=\"600eac0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c42ec7 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3c42ec7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 es m\u00e1s importante el branding que un simple logo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0b98a4 elementor-align-center elementor-invisible elementor-widget elementor-widget-post-info\" data-id=\"a0b98a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-63d169c elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/conseo.es\/en\/author\/conseo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tConseo\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fb1bbc7 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/conseo.es\/en\/2023\/02\/13\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar-alt\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>February 13, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-037a545 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-newspaper\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tBlog 2.0\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64af2c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64af2c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bec4084\" data-id=\"bec4084\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84b93ec elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"84b93ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pong\u00e1monos en tu situaci\u00f3n. Vas a empezar un nuevo negocio en un sector que te apasiona: un restaurante, una tienda de decoraci\u00f3n hecha a mano, una librer\u00eda, un ecommerce de ropa vintage, una asesor\u00eda, una cl\u00ednica dental\u2026 Y lo \u00fanico que sabes es que necesitas un logotipo que utilizar en tu escaparate para que tus clientes sepan qui\u00e9n eres. Adem\u00e1s, a lo mejor incluso sabes utilizar Canva o tienes un primo o una cu\u00f1ada que lo usa para sus stories de Instagram y le pides que te haga uno con las plantillas gratis que tiene este maravilloso programa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff24199 elementor-widget elementor-widget-image\" data-id=\"ff24199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/conseo.es\/wp-content\/uploads\/2023\/02\/Un-logo-no-es-suficiente-para-tener-una-marca-de-exito.-En-ConSeo-Marketing-Digital-ayudamos-a-negocios-como-el-tuyo-a-tener-un-branding-completo.jpg\" class=\"attachment-full size-full wp-image-1529\" alt=\"Un logo no es suficiente para tener una marca de \u00e9xito. En ConSeo Marketing Digital ayudamos a negocios como el tuyo a tener un branding completo\" srcset=\"https:\/\/conseo.es\/wp-content\/uploads\/2023\/02\/Un-logo-no-es-suficiente-para-tener-una-marca-de-exito.-En-ConSeo-Marketing-Digital-ayudamos-a-negocios-como-el-tuyo-a-tener-un-branding-completo.jpg 1000w, https:\/\/conseo.es\/wp-content\/uploads\/2023\/02\/Un-logo-no-es-suficiente-para-tener-una-marca-de-exito.-En-ConSeo-Marketing-Digital-ayudamos-a-negocios-como-el-tuyo-a-tener-un-branding-completo-300x180.jpg 300w, https:\/\/conseo.es\/wp-content\/uploads\/2023\/02\/Un-logo-no-es-suficiente-para-tener-una-marca-de-exito.-En-ConSeo-Marketing-Digital-ayudamos-a-negocios-como-el-tuyo-a-tener-un-branding-completo-768x461.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c62de1d elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c62de1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a1Enhorabuena! Ya tienes un logo para tu nuevo negocio. Y sin gastarte ni un euro. Suena bien, \u00bfverdad?. Seguro que est\u00e1s pensando en correr hacia Canva y ponerte a hacer logos como si no hubiera un ma\u00f1ana. Pero d\u00e9jame decirte que esto es un gran error, que tener un logotipo basado en una plantilla significa que ese mismo logo lo est\u00e1n usando otros cientos de negocios m\u00e1s como el tuyo. Y que no te va a servir como elemento distintivo de ninguna manera. Especialmente si lo que quieres es atraer a un cierto tipo de cliente. Lo que necesitas no es un logo sin m\u00e1s, necesitas branding.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27fc64a back elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27fc64a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13d8804\" data-id=\"13d8804\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb49df5 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"fb49df5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es el branding?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef98679 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ef98679\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El branding es una especialidad dentro del dise\u00f1o gr\u00e1fico que funde estrategias de comunicaci\u00f3n, marketing y elementos visuales caracter\u00edsticos para crear una marcada imagen corporativa. El branding busca dise\u00f1ar lo que ser\u00e1 la personalidad del negocio con un objetivo muy claro: que sus clientes potenciales se identifiquen con \u00e9l y se cree una relaci\u00f3n rec\u00edproca entre negocio y cliente, convirtiendo clientes espor\u00e1dicos en clientes recurrentes. Es decir, mayores ventas y m\u00e1s crecimiento.<\/span><\/p><p><span style=\"font-weight: 400;\">El dise\u00f1o del logotipo es solo una parte dentro del branding, es la representaci\u00f3n final de un estudio exhaustivo sobre qu\u00e9 quiere transmitir el negocio, qu\u00e9 tipo de cliente busca atraer, qu\u00e9 gama de productos o servicios vende, cu\u00e1l es su competencia, d\u00f3nde est\u00e1 ubicado, etc. Todas esas preguntas son esenciales para poder crear una marca de forma eficaz.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5c9805 elementor-widget elementor-widget-image\" data-id=\"d5c9805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/conseo.es\/wp-content\/uploads\/2023\/02\/Potencia-tu-negocio-con-una-estrategia-de-branding-hecha-a-medida-por-nuestro-equipo-de-diseno-grafico-en-ConSeo-tu-agencia-de-marketing-digital.jpg\" class=\"attachment-full size-full wp-image-1530\" alt=\"Potencia tu negocio con una estrategia de branding hecha a medida por nuestro equipo de dise\u00f1o gr\u00e1fico en ConSeo, tu agencia de marketing digital\" srcset=\"https:\/\/conseo.es\/wp-content\/uploads\/2023\/02\/Potencia-tu-negocio-con-una-estrategia-de-branding-hecha-a-medida-por-nuestro-equipo-de-diseno-grafico-en-ConSeo-tu-agencia-de-marketing-digital.jpg 1000w, https:\/\/conseo.es\/wp-content\/uploads\/2023\/02\/Potencia-tu-negocio-con-una-estrategia-de-branding-hecha-a-medida-por-nuestro-equipo-de-diseno-grafico-en-ConSeo-tu-agencia-de-marketing-digital-300x180.jpg 300w, https:\/\/conseo.es\/wp-content\/uploads\/2023\/02\/Potencia-tu-negocio-con-una-estrategia-de-branding-hecha-a-medida-por-nuestro-equipo-de-diseno-grafico-en-ConSeo-tu-agencia-de-marketing-digital-768x461.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33f7cf3 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"33f7cf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El branding tambi\u00e9n incluye una gu\u00eda sobre c\u00f3mo comunicar la marca tanto de forma verbal, estableciendo el tono y el estilo &#8211; formal, directo, amigable, profesional\u2026 -, como de forma no verbal a trav\u00e9s de elementos gr\u00e1ficos como colores asociados a emociones, tipograf\u00edas, estilo visual en fotograf\u00edas y v\u00eddeos, paqueter\u00eda, y elementos geom\u00e9tricos que enfaticen el mensaje principal a transmitir. Todo esto debe estar conectado. Por ejemplo, si tienes una tienda de juguetes no deber\u00edas usar un tono formal y tener una imagen visual con un logotipo de estilo infantil. Estar\u00edas mandando mensajes a dos audiencias totalmente opuestas y no llegar\u00edas a ninguna de ellas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-550989d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"550989d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38cc15c\" data-id=\"38cc15c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da44747 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"da44747\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 deber\u00eda incluir la gu\u00eda de estilo o brandbook?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae86609 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ae86609\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ya que he mencionado la gu\u00eda en el p\u00e1rrafo anterior, me gustar\u00eda hacer hincapi\u00e9 en la importancia de tener este manual de estilo o brandbook como resultado de este proceso de branding. En \u00e9l se deben recoger todos los elementos que he comentado anteriormente de forma clara y precisa para que t\u00fa puedas seguir implementando tu marca correctamente una vez el proceso de branding ha finalizado.<\/span><\/p><p><span style=\"font-weight: 400;\">El brandbook va a incluir ese logo dise\u00f1ado con todo el an\u00e1lisis sobre tu negocio y tu clientela, pero adem\u00e1s te va a indicar c\u00f3mo utilizar todas sus variaciones &#8211; s\u00ed, un logo debe tener diferentes formas para adaptarse a todos los formatos &#8211; de forma eficaz y tambi\u00e9n a c\u00f3mo no usarlo. Vas a tener tu paleta de colores corporativos, las tipograf\u00edas y los elementos gr\u00e1ficos que debes usar en tu comunicaci\u00f3n con una explicaci\u00f3n detallada de por qu\u00e9 son los adecuados para provocar emoci\u00f3n en tus clientes y que te recuerden. Tendr\u00e1 tambi\u00e9n una gu\u00eda de estilo comunicativo para tu plan de marketing, estableciendo el tono que debes usar en los emails, en los textos de tu p\u00e1gina web y en las descripciones de tus publicaciones en redes sociales. No solo en lenguaje escrito, sino tambi\u00e9n de forma visual con ejemplos de qu\u00e9 fotograf\u00edas y v\u00eddeos hacer para tus promociones y c\u00f3mo implementar todos esos elementos visuales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bc08a2 elementor-widget elementor-widget-image\" data-id=\"4bc08a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/conseo.es\/wp-content\/uploads\/2023\/02\/La-creacion-de-una-marca-o-branding-es-un-proceso-complejo-que-contribuye-a-establecer-la-personalidad-de-un-negocio-a-traves-de-varios-elementos.-Descubre-mas-gracias-a-ConSeo-Marketing-Digital.jpg\" class=\"attachment-full size-full wp-image-1531\" alt=\"La creaci\u00f3n de una marca o branding es un proceso complejo que contribuye a establecer la personalidad de un negocio a trav\u00e9s de varios elementos. Descubre m\u00e1s gracias a ConSeo Marketing Digital\" srcset=\"https:\/\/conseo.es\/wp-content\/uploads\/2023\/02\/La-creacion-de-una-marca-o-branding-es-un-proceso-complejo-que-contribuye-a-establecer-la-personalidad-de-un-negocio-a-traves-de-varios-elementos.-Descubre-mas-gracias-a-ConSeo-Marketing-Digital.jpg 1000w, https:\/\/conseo.es\/wp-content\/uploads\/2023\/02\/La-creacion-de-una-marca-o-branding-es-un-proceso-complejo-que-contribuye-a-establecer-la-personalidad-de-un-negocio-a-traves-de-varios-elementos.-Descubre-mas-gracias-a-ConSeo-Marketing-Digital-300x180.jpg 300w, https:\/\/conseo.es\/wp-content\/uploads\/2023\/02\/La-creacion-de-una-marca-o-branding-es-un-proceso-complejo-que-contribuye-a-establecer-la-personalidad-de-un-negocio-a-traves-de-varios-elementos.-Descubre-mas-gracias-a-ConSeo-Marketing-Digital-768x461.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abe4a4c elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"abe4a4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pero como una imagen vale m\u00e1s que mil palabras, d\u00e9jame contarte un secreto. Se llama <\/span><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/brandingstyleguides.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/brandingstyleguides.com\/<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> y en esta p\u00e1gina web encontrar\u00e1s cientos de ejemplos pr\u00e1cticos de qu\u00e9 es un brandbook y de todo lo que conlleva crear una marca de \u00e9xito. Y, como ver\u00e1s r\u00e1pidamente, el logo es \u00fanicamente la parte visible de un proceso con mucho trabajo detr\u00e1s.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13a8240 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"13a8240\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38e2712 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"38e2712\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Canva es una gran herramienta al alcance de muchas personas que no se pueden permitir una inversi\u00f3n en profesionales. Lo entendemos. Pero cuando se trata de empezar un negocio con toda la ilusi\u00f3n y esfuerzo que conlleva, es importante seguir los pasos correctos que lo lleven al \u00e9xito. Y, por desgracia, tener un logo b\u00e1sico que pueda usar cualquier otro negocio no te va a ayudar a conseguirlo. La competencia es feroz, y distinguirte del resto es esencial para que todo ese esfuerzo vea sus frutos. Nuestro consejo: no te lo pienses y utiliza el <\/span><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/jessg21.sg-host.com\/diseno-grafico\/\">branding<\/a><\/span><\/strong><span style=\"font-weight: 400;\"> como tu mejor arma para triunfar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78134472 elementor-section-height-min-height back elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"78134472\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4094cec2\" data-id=\"4094cec2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-27ce0089 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27ce0089\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6c2296ab\" data-id=\"6c2296ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60f24aa4 elementor-widget elementor-widget-heading\" data-id=\"60f24aa4\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"blog\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Quiz\u00e1s te interesen estos art\u00edculos de nuestro blog<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-79278ff4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79278ff4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-270540e8\" data-id=\"270540e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f13b342 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"7f13b342\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2395 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/conseo.es\/en\/school-hours-portfolio-productivity-agency\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1946\" height=\"1946\" src=\"https:\/\/conseo.es\/wp-content\/uploads\/2025\/12\/digitalnotebookhyperlinkedundatedwithaestheticdesignforipadandtablets-TheLivingLifenotebookxTWGDesigns6.webp\" class=\"attachment-full size-full wp-image-2397\" alt=\"Dise\u00f1o cuadrado con elementos de trabajo que representan un horario escolar y un portfolio digital\" srcset=\"https:\/\/conseo.es\/wp-content\/uploads\/2025\/12\/digitalnotebookhyperlinkedundatedwithaestheticdesignforipadandtablets-TheLivingLifenotebookxTWGDesigns6.webp 1946w, https:\/\/conseo.es\/wp-content\/uploads\/2025\/12\/digitalnotebookhyperlinkedundatedwithaestheticdesignforipadandtablets-TheLivingLifenotebookxTWGDesigns6-300x300.webp 300w, https:\/\/conseo.es\/wp-content\/uploads\/2025\/12\/digitalnotebookhyperlinkedundatedwithaestheticdesignforipadandtablets-TheLivingLifenotebookxTWGDesigns6-1024x1024.webp 1024w, https:\/\/conseo.es\/wp-content\/uploads\/2025\/12\/digitalnotebookhyperlinkedundatedwithaestheticdesignforipadandtablets-TheLivingLifenotebookxTWGDesigns6-150x150.webp 150w, https:\/\/conseo.es\/wp-content\/uploads\/2025\/12\/digitalnotebookhyperlinkedundatedwithaestheticdesignforipadandtablets-TheLivingLifenotebookxTWGDesigns6-768x768.webp 768w, https:\/\/conseo.es\/wp-content\/uploads\/2025\/12\/digitalnotebookhyperlinkedundatedwithaestheticdesignforipadandtablets-TheLivingLifenotebookxTWGDesigns6-1536x1536.webp 1536w, https:\/\/conseo.es\/wp-content\/uploads\/2025\/12\/digitalnotebookhyperlinkedundatedwithaestheticdesignforipadandtablets-TheLivingLifenotebookxTWGDesigns6-12x12.webp 12w\" sizes=\"(max-width: 1946px) 100vw, 1946px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/conseo.es\/en\/school-hours-portfolio-productivity-agency\/\" >\n\t\t\t\tC\u00f3mo un buen horario escolar y un portfolio profesional pueden transformar tu productividad (y la de tus clientes)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En el mundo del marketing digital vivimos pegados a deadlines imposibles, proyectos paralelos y ese peque\u00f1o caos creativo que a veces es inspirador y otras<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/conseo.es\/en\/school-hours-portfolio-productivity-agency\/\" aria-label=\"Read more about C\u00f3mo un buen horario escolar y un portfolio profesional pueden transformar tu productividad (y la de tus clientes)\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2258 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/conseo.es\/en\/content-marketing-2-0-creating-interactive-experiences\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/conseo.es\/wp-content\/uploads\/2023\/10\/Marketing-de-Contenidos-2.0-Creando-Experiencias-Interactivas-por-Conseo-Marketing-Digital.jpg\" class=\"attachment-full size-full wp-image-2260\" alt=\"Marketing de Contenidos 2.0 Creando Experiencias Interactivas por Conseo Marketing Digital\" srcset=\"https:\/\/conseo.es\/wp-content\/uploads\/2023\/10\/Marketing-de-Contenidos-2.0-Creando-Experiencias-Interactivas-por-Conseo-Marketing-Digital.jpg 940w, https:\/\/conseo.es\/wp-content\/uploads\/2023\/10\/Marketing-de-Contenidos-2.0-Creando-Experiencias-Interactivas-por-Conseo-Marketing-Digital-300x251.jpg 300w, https:\/\/conseo.es\/wp-content\/uploads\/2023\/10\/Marketing-de-Contenidos-2.0-Creando-Experiencias-Interactivas-por-Conseo-Marketing-Digital-768x644.jpg 768w, https:\/\/conseo.es\/wp-content\/uploads\/2023\/10\/Marketing-de-Contenidos-2.0-Creando-Experiencias-Interactivas-por-Conseo-Marketing-Digital-14x12.jpg 14w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/conseo.es\/en\/content-marketing-2-0-creating-interactive-experiences\/\" >\n\t\t\t\tMarketing de Contenidos 2.0: Creando Experiencias Interactivas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Con la aparici\u00f3n de la era digital, las estrategias de marketing tradicionales han evolucionado significativamente. Las empresas ahora se esfuerzan por involucrar a su p\u00fablico<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/conseo.es\/en\/content-marketing-2-0-creating-interactive-experiences\/\" aria-label=\"Read more about Marketing de Contenidos 2.0: Creando Experiencias Interactivas\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2227 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/conseo.es\/en\/the-graphic-design-that-breaks-new-ground-art-emotion-and-memorable-branding\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/conseo.es\/wp-content\/uploads\/2023\/09\/El-diseno-grafico-que-rompe-esquemas-Arte-emocion-y-marcas-memorables-por-Conseo-Marketing-Digital.jpg\" class=\"attachment-full size-full wp-image-2232\" alt=\"El dise\u00f1o gr\u00e1fico que rompe esquemas Arte, emoci\u00f3n y marcas memorables por Conseo Marketing Digital\" srcset=\"https:\/\/conseo.es\/wp-content\/uploads\/2023\/09\/El-diseno-grafico-que-rompe-esquemas-Arte-emocion-y-marcas-memorables-por-Conseo-Marketing-Digital.jpg 940w, https:\/\/conseo.es\/wp-content\/uploads\/2023\/09\/El-diseno-grafico-que-rompe-esquemas-Arte-emocion-y-marcas-memorables-por-Conseo-Marketing-Digital-300x251.jpg 300w, https:\/\/conseo.es\/wp-content\/uploads\/2023\/09\/El-diseno-grafico-que-rompe-esquemas-Arte-emocion-y-marcas-memorables-por-Conseo-Marketing-Digital-768x644.jpg 768w, https:\/\/conseo.es\/wp-content\/uploads\/2023\/09\/El-diseno-grafico-que-rompe-esquemas-Arte-emocion-y-marcas-memorables-por-Conseo-Marketing-Digital-14x12.jpg 14w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/conseo.es\/en\/the-graphic-design-that-breaks-new-ground-art-emotion-and-memorable-branding\/\" >\n\t\t\t\tEl dise\u00f1o gr\u00e1fico que rompe esquemas: Arte, Emoci\u00f3n y Marcas Memorables\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En el din\u00e1mico y competitivo mundo digital de hoy en d\u00eda, el dise\u00f1o gr\u00e1fico se ha convertido en una herramienta esencial para que las empresas<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/conseo.es\/en\/the-graphic-design-that-breaks-new-ground-art-emotion-and-memorable-branding\/\" aria-label=\"Read more about El dise\u00f1o gr\u00e1fico que rompe esquemas: Arte, Emoci\u00f3n y Marcas Memorables\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-spinner\"><\/i>\t\t\t<\/span>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"16\" data-next-page=\"https:\/\/conseo.es\/wp-json\/wp\/v2\/posts\/1522\/page\/2\/\"><\/div>\n\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Quiero m\u00e1s!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"e-load-more-message\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddfdb16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddfdb16\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3077a67\" data-id=\"3077a67\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3d2cc3 elementor-widget elementor-widget-heading\" data-id=\"f3d2cc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u00bfNecesitas ayuda con el tema que tratamos en este Blog?<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d27fc82 elementor-widget elementor-widget-template\" data-id=\"d27fc82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"547\" class=\"elementor elementor-547\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5229ee63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5229ee63\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73bcc511\" data-id=\"73bcc511\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3decae1 elementor-widget elementor-widget-text-editor\" data-id=\"3decae1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Rellena tus datos y en 24-48 horas laborables un miembro del equipo se pondr\u00e1 en contacto contigo para que estudiemos la situaci\u00f3n concreta de tu negocio y ver qu\u00e9 soluci\u00f3n te va a generar mejores resultados.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b1a960c elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"7b1a960c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Siguiente&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Nuevo formulario\" aria-label=\"Nuevo formulario\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"547\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"7b1a960c\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"ConSeo Digital Marketing \u26ab | Marketing Digital 360\u00ba |\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"14\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-33 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNombre\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nombre\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-33 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-message elementor-col-33 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tTel\u00e9fono\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[message]\" id=\"form-field-message\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Tel\u00e9fono\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Solo se aceptan n\u00fameros y caracteres de tel\u00e9fono (#,-,*,etc).\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-field_7880599 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_7880599\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMensaje\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[field_7880599]\" id=\"form-field-field_7880599\" rows=\"3\" placeholder=\"Mensaje\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_28d3301 elementor-col-75 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_28d3301\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tAceptaci\u00f3n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_28d3301]\" id=\"form-field-field_28d3301\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_28d3301\">He le\u00eddo y acepto las <a href=\"\/politica-de-privacidad\" target=\"_blank\">Pol\u00edticas de Privacidad<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_d5a3647 elementor-col-100 recaptcha_v3-bottomleft\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_d5a3647\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6Le01bsjAAAAAENTAJWkxtE7uIuPhWQOObvjU8QD\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomleft\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><path style=\"\" d=\"M286.187,268.435L112.968,441.677c-6.875,6.876-18.021,6.876-24.897,0.001L45.214,398.82  c-6.874-6.874-6.875-18.02-0.001-24.894l117.914-117.939l-69.122-69.122l-48.79-48.79c-6.875-6.875-6.875-18.021,0-24.896  l42.857-42.857c6.875-6.875,18.021-6.875,24.896,0l116.543,116.543l56.675,56.675C293.06,250.414,293.061,261.56,286.187,268.435z\" fill=\"#00ffef\" data-original=\"#00d8de\" class=\"\"><\/path><path style=\"\" d=\"M230.853,188.261L163.1,256.014l-25.897-25.897l-43.197-43.252l-48.79-48.79  c-6.875-6.875-6.875-18.021,0-24.896L88.07,70.325c6.876-6.876,18.025-6.875,24.899,0.003l91.987,92.035L230.853,188.261z\" fill=\"#ffffff\" data-original=\"#00a5ff\" class=\"\"><\/path><polygon style=\"\" points=\"230.853,188.261 163.1,256.014 146.67,239.557 214.422,171.804 \" fill=\"#ffffff\" data-original=\"#0087ff\" class=\"\"><\/polygon><path style=\"\" d=\"M466.786,268.435L293.568,441.677c-6.875,6.876-18.022,6.876-24.897,0.001l-42.858-42.858  c-6.874-6.874-6.875-18.02-0.001-24.894l117.914-117.939l-69.122-69.122l-48.79-48.79c-6.875-6.875-6.875-18.021,0-24.896  l42.857-42.857c6.875-6.875,18.021-6.875,24.896,0L410.11,186.865l56.675,56.675C473.66,250.414,473.66,261.56,466.786,268.435z\" fill=\"#ffffff\" data-original=\"#00a5ff\" class=\"\"><\/path><path style=\"\" d=\"M411.452,188.261l-67.753,67.753l-25.897-25.897l-43.197-43.252l-48.79-48.79  c-6.875-6.875-6.875-18.021,0-24.896l42.854-42.854c6.876-6.876,18.025-6.875,24.899,0.003l91.987,92.035L411.452,188.261z\" fill=\"#00ffef\" data-original=\"#00d8de\" class=\"\"><\/path><g>\t<polygon style=\"\" points=\"411.452,188.261 343.699,256.014 327.269,239.557 395.022,171.804  \" fill=\"#00ffef\" data-original=\"#05c1c1\" class=\"\"><\/polygon>\t<path style=\"\" d=\"M494.01,488.583c-4.143,0-7.5,3.358-7.5,7.5v8.417c0,4.142,3.357,7.5,7.5,7.5s7.5-3.358,7.5-7.5   v-8.417C501.51,491.941,498.153,488.583,494.01,488.583z\" fill=\"#00ffef\" data-original=\"#05c1c1\" class=\"\"><\/path>\t<path style=\"\" d=\"M449.738,488.583c-4.143,0-7.5,3.358-7.5,7.5v8.417c0,4.142,3.357,7.5,7.5,7.5s7.5-3.358,7.5-7.5   v-8.417C457.238,491.941,453.881,488.583,449.738,488.583z\" fill=\"#00ffef\" data-original=\"#05c1c1\" class=\"\"><\/path>\t<path style=\"\" d=\"M405.466,488.583c-4.143,0-7.5,3.358-7.5,7.5v8.417c0,4.142,3.357,7.5,7.5,7.5s7.5-3.358,7.5-7.5   v-8.417C412.966,491.941,409.608,488.583,405.466,488.583z\" fill=\"#00ffef\" data-original=\"#05c1c1\" class=\"\"><\/path><\/g><g>\t<path style=\"\" d=\"M106.534,23.417c4.142,0,7.5-3.358,7.5-7.5V7.5c0-4.142-3.358-7.5-7.5-7.5s-7.5,3.358-7.5,7.5v8.417   C99.034,20.059,102.392,23.417,106.534,23.417z\" fill=\"#ffffff\" data-original=\"#0087ff\" class=\"\"><\/path>\t<path style=\"\" d=\"M62.262,23.417c4.142,0,7.5-3.358,7.5-7.5V7.5c0-4.142-3.358-7.5-7.5-7.5s-7.5,3.358-7.5,7.5v8.417   C54.762,20.059,58.12,23.417,62.262,23.417z\" fill=\"#ffffff\" data-original=\"#0087ff\" class=\"\"><\/path>\t<path style=\"\" d=\"M17.99,0c-4.142,0-7.5,3.358-7.5,7.5v8.417c0,4.142,3.358,7.5,7.5,7.5s7.5-3.358,7.5-7.5V7.5   C25.49,3.358,22.132,0,17.99,0z\" fill=\"#ffffff\" data-original=\"#0087ff\" class=\"\"><\/path><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/g><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pong\u00e1monos en tu situaci\u00f3n. Vas a empezar un nuevo negocio en un sector que te apasiona: un restaurante, una tienda de decoraci\u00f3n hecha a mano, una librer\u00eda, un ecommerce de ropa vintage, una asesor\u00eda, una cl\u00ednica dental\u2026 Y lo \u00fanico que sabes es que necesitas un logotipo que utilizar en tu escaparate para que tus [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 es m\u00e1s importante el Branding que un simple logo \u2714<\/title>\n<meta name=\"description\" content=\"Si piensas que hacer un logo para tu web o negocio es suficiente para marcar tu identidad de marca... \u26ab Deber\u00edas leer \u00e9sto primero \u26ab\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conseo.es\/en\/why-branding-is-more-important-than-just-a-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 es m\u00e1s importante el Branding que un simple logo \u2714\" \/>\n<meta property=\"og:description\" content=\"Si piensas que hacer un logo para tu web o negocio es suficiente para marcar tu identidad de marca... \u26ab Deber\u00edas leer \u00e9sto primero \u26ab\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conseo.es\/en\/why-branding-is-more-important-than-just-a-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"ConSeo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ConseoDigital\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-13T17:30:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-22T21:34:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/conseo.es\/wp-content\/uploads\/2023\/02\/Por-que-es-mas-importante-el-branding-que-un-simple-logo.-Los-consejos-de-ConSeo-Marketing-Digital.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Conseo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Conseo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/conseo.es\\\/por-que-es-mas-importante-el-branding-que-un-simple-logo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/conseo.es\\\/por-que-es-mas-importante-el-branding-que-un-simple-logo\\\/\"},\"author\":{\"name\":\"Conseo\",\"@id\":\"https:\\\/\\\/conseo.es\\\/#\\\/schema\\\/person\\\/7ebc01b0913e8481758db9c425ce3906\"},\"headline\":\"Por qu\u00e9 es m\u00e1s importante el branding que un simple logo\",\"datePublished\":\"2023-02-13T17:30:29+00:00\",\"dateModified\":\"2024-03-22T21:34:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/conseo.es\\\/por-que-es-mas-importante-el-branding-que-un-simple-logo\\\/\"},\"wordCount\":1116,\"publisher\":{\"@id\":\"https:\\\/\\\/conseo.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/conseo.es\\\/por-que-es-mas-importante-el-branding-que-un-simple-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/conseo.es\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Por-que-es-mas-importante-el-branding-que-un-simple-logo.-Los-consejos-de-ConSeo-Marketing-Digital.jpg\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/conseo.es\\\/por-que-es-mas-importante-el-branding-que-un-simple-logo\\\/\",\"url\":\"https:\\\/\\\/conseo.es\\\/por-que-es-mas-importante-el-branding-que-un-simple-logo\\\/\",\"name\":\"Por qu\u00e9 es m\u00e1s importante el Branding que un simple logo \u2714\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/conseo.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/conseo.es\\\/por-que-es-mas-importante-el-branding-que-un-simple-logo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/conseo.es\\\/por-que-es-mas-importante-el-branding-que-un-simple-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/conseo.es\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Por-que-es-mas-importante-el-branding-que-un-simple-logo.-Los-consejos-de-ConSeo-Marketing-Digital.jpg\",\"datePublished\":\"2023-02-13T17:30:29+00:00\",\"dateModified\":\"2024-03-22T21:34:34+00:00\",\"description\":\"Si piensas que hacer un logo para tu web o negocio es suficiente para marcar tu identidad de marca... \u26ab Deber\u00edas leer \u00e9sto primero \u26ab\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/conseo.es\\\/por-que-es-mas-importante-el-branding-que-un-simple-logo\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/conseo.es\\\/por-que-es-mas-importante-el-branding-que-un-simple-logo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/conseo.es\\\/por-que-es-mas-importante-el-branding-que-un-simple-logo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/conseo.es\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Por-que-es-mas-importante-el-branding-que-un-simple-logo.-Los-consejos-de-ConSeo-Marketing-Digital.jpg\",\"contentUrl\":\"https:\\\/\\\/conseo.es\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Por-que-es-mas-importante-el-branding-que-un-simple-logo.-Los-consejos-de-ConSeo-Marketing-Digital.jpg\",\"width\":940,\"height\":788,\"caption\":\"Por qu\u00e9 es m\u00e1s importante el branding que un simple logo. Los consejos de ConSeo Marketing Digital\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/conseo.es\\\/por-que-es-mas-importante-el-branding-que-un-simple-logo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/conseo.es\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Por qu\u00e9 es m\u00e1s importante el branding que un simple logo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/conseo.es\\\/#website\",\"url\":\"https:\\\/\\\/conseo.es\\\/\",\"name\":\"ConSeo Digital Marketing\",\"description\":\"Digital Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/conseo.es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/conseo.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/conseo.es\\\/#organization\",\"name\":\"ConSeo Digital Marketing\",\"url\":\"https:\\\/\\\/conseo.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/conseo.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/conseo.es\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/logo_conseo.webp\",\"contentUrl\":\"https:\\\/\\\/conseo.es\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/logo_conseo.webp\",\"width\":500,\"height\":441,\"caption\":\"ConSeo Digital Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/conseo.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ConseoDigital\",\"https:\\\/\\\/www.instagram.com\\\/conseodigital\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/conseomarketing\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/conseo.es\\\/#\\\/schema\\\/person\\\/7ebc01b0913e8481758db9c425ce3906\",\"name\":\"Conseo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ff0528d78f36a81bc861b71d2ad2cca5eda96b4cc53d513edc4bf1a3d2b6c6f8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ff0528d78f36a81bc861b71d2ad2cca5eda96b4cc53d513edc4bf1a3d2b6c6f8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ff0528d78f36a81bc861b71d2ad2cca5eda96b4cc53d513edc4bf1a3d2b6c6f8?s=96&d=mm&r=g\",\"caption\":\"Conseo\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why branding is more important than just a logo \u2714.","description":"If you think that making a logo for your website or business is enough to mark your brand identity? \u26ab You should read this first \u26ab....","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conseo.es\/en\/why-branding-is-more-important-than-just-a-logo\/","og_locale":"en_GB","og_type":"article","og_title":"Por qu\u00e9 es m\u00e1s importante el Branding que un simple logo \u2714","og_description":"Si piensas que hacer un logo para tu web o negocio es suficiente para marcar tu identidad de marca... \u26ab Deber\u00edas leer \u00e9sto primero \u26ab","og_url":"https:\/\/conseo.es\/en\/why-branding-is-more-important-than-just-a-logo\/","og_site_name":"ConSeo","article_publisher":"https:\/\/www.facebook.com\/ConseoDigital","article_published_time":"2023-02-13T17:30:29+00:00","article_modified_time":"2024-03-22T21:34:34+00:00","og_image":[{"width":940,"height":788,"url":"https:\/\/conseo.es\/wp-content\/uploads\/2023\/02\/Por-que-es-mas-importante-el-branding-que-un-simple-logo.-Los-consejos-de-ConSeo-Marketing-Digital.jpg","type":"image\/jpeg"}],"author":"Conseo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Conseo","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/conseo.es\/por-que-es-mas-importante-el-branding-que-un-simple-logo\/#article","isPartOf":{"@id":"https:\/\/conseo.es\/por-que-es-mas-importante-el-branding-que-un-simple-logo\/"},"author":{"name":"Conseo","@id":"https:\/\/conseo.es\/#\/schema\/person\/7ebc01b0913e8481758db9c425ce3906"},"headline":"Por qu\u00e9 es m\u00e1s importante el branding que un simple logo","datePublished":"2023-02-13T17:30:29+00:00","dateModified":"2024-03-22T21:34:34+00:00","mainEntityOfPage":{"@id":"https:\/\/conseo.es\/por-que-es-mas-importante-el-branding-que-un-simple-logo\/"},"wordCount":1116,"publisher":{"@id":"https:\/\/conseo.es\/#organization"},"image":{"@id":"https:\/\/conseo.es\/por-que-es-mas-importante-el-branding-que-un-simple-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/conseo.es\/wp-content\/uploads\/2023\/02\/Por-que-es-mas-importante-el-branding-que-un-simple-logo.-Los-consejos-de-ConSeo-Marketing-Digital.jpg","inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/conseo.es\/por-que-es-mas-importante-el-branding-que-un-simple-logo\/","url":"https:\/\/conseo.es\/por-que-es-mas-importante-el-branding-que-un-simple-logo\/","name":"Why branding is more important than just a logo \u2714.","isPartOf":{"@id":"https:\/\/conseo.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/conseo.es\/por-que-es-mas-importante-el-branding-que-un-simple-logo\/#primaryimage"},"image":{"@id":"https:\/\/conseo.es\/por-que-es-mas-importante-el-branding-que-un-simple-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/conseo.es\/wp-content\/uploads\/2023\/02\/Por-que-es-mas-importante-el-branding-que-un-simple-logo.-Los-consejos-de-ConSeo-Marketing-Digital.jpg","datePublished":"2023-02-13T17:30:29+00:00","dateModified":"2024-03-22T21:34:34+00:00","description":"If you think that making a logo for your website or business is enough to mark your brand identity? \u26ab You should read this first \u26ab....","breadcrumb":{"@id":"https:\/\/conseo.es\/por-que-es-mas-importante-el-branding-que-un-simple-logo\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/conseo.es\/por-que-es-mas-importante-el-branding-que-un-simple-logo\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/conseo.es\/por-que-es-mas-importante-el-branding-que-un-simple-logo\/#primaryimage","url":"https:\/\/conseo.es\/wp-content\/uploads\/2023\/02\/Por-que-es-mas-importante-el-branding-que-un-simple-logo.-Los-consejos-de-ConSeo-Marketing-Digital.jpg","contentUrl":"https:\/\/conseo.es\/wp-content\/uploads\/2023\/02\/Por-que-es-mas-importante-el-branding-que-un-simple-logo.-Los-consejos-de-ConSeo-Marketing-Digital.jpg","width":940,"height":788,"caption":"Por qu\u00e9 es m\u00e1s importante el branding que un simple logo. Los consejos de ConSeo Marketing Digital"},{"@type":"BreadcrumbList","@id":"https:\/\/conseo.es\/por-que-es-mas-importante-el-branding-que-un-simple-logo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/conseo.es\/en\/"},{"@type":"ListItem","position":2,"name":"Por qu\u00e9 es m\u00e1s importante el branding que un simple logo"}]},{"@type":"WebSite","@id":"https:\/\/conseo.es\/#website","url":"https:\/\/conseo.es\/","name":"ConSeo Digital Marketing","description":"Digital Marketing","publisher":{"@id":"https:\/\/conseo.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/conseo.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/conseo.es\/#organization","name":"ConSeo Digital Marketing","url":"https:\/\/conseo.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/conseo.es\/#\/schema\/logo\/image\/","url":"https:\/\/conseo.es\/wp-content\/uploads\/2022\/10\/logo_conseo.webp","contentUrl":"https:\/\/conseo.es\/wp-content\/uploads\/2022\/10\/logo_conseo.webp","width":500,"height":441,"caption":"ConSeo Digital Marketing"},"image":{"@id":"https:\/\/conseo.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ConseoDigital","https:\/\/www.instagram.com\/conseodigital\/","https:\/\/www.linkedin.com\/company\/conseomarketing\/"]},{"@type":"Person","@id":"https:\/\/conseo.es\/#\/schema\/person\/7ebc01b0913e8481758db9c425ce3906","name":"Council","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/ff0528d78f36a81bc861b71d2ad2cca5eda96b4cc53d513edc4bf1a3d2b6c6f8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff0528d78f36a81bc861b71d2ad2cca5eda96b4cc53d513edc4bf1a3d2b6c6f8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ff0528d78f36a81bc861b71d2ad2cca5eda96b4cc53d513edc4bf1a3d2b6c6f8?s=96&d=mm&r=g","caption":"Conseo"}}]}},"_links":{"self":[{"href":"https:\/\/conseo.es\/en\/wp-json\/wp\/v2\/posts\/1522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conseo.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conseo.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conseo.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/conseo.es\/en\/wp-json\/wp\/v2\/comments?post=1522"}],"version-history":[{"count":0,"href":"https:\/\/conseo.es\/en\/wp-json\/wp\/v2\/posts\/1522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conseo.es\/en\/wp-json\/wp\/v2\/media\/1524"}],"wp:attachment":[{"href":"https:\/\/conseo.es\/en\/wp-json\/wp\/v2\/media?parent=1522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conseo.es\/en\/wp-json\/wp\/v2\/categories?post=1522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conseo.es\/en\/wp-json\/wp\/v2\/tags?post=1522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}