{"id":1247,"date":"2022-04-17T13:07:52","date_gmt":"2022-04-17T12:07:52","guid":{"rendered":"https:\/\/conseo.es\/?p=1247"},"modified":"2023-01-18T10:46:15","modified_gmt":"2023-01-18T09:46:15","slug":"what-are-the-seo-positioning-factors-of-a-local-business","status":"publish","type":"post","link":"https:\/\/conseo.es\/en\/what-are-the-seo-positioning-factors-of-a-local-business\/","title":{"rendered":"What are the factors of SEO positioning of a local business?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1247\" class=\"elementor elementor-1247\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-637c337 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"637c337\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-600eac0\" data-id=\"600eac0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c42ec7 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3c42ec7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1les son los factores del posicionamiento SEO de un negocio local?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0b98a4 elementor-align-center elementor-invisible elementor-widget elementor-widget-post-info\" data-id=\"a0b98a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-63d169c elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/conseo.es\/en\/author\/conseo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tConseo\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fb1bbc7 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/conseo.es\/en\/2022\/04\/17\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar-alt\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>April 17, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-037a545 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-newspaper\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tBlog 2.0\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64af2c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64af2c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bec4084\" data-id=\"bec4084\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7276d9b animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7276d9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fuentes de datos y factores de posicionamiento\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84b93ec elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"84b93ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ya hemos visto en art\u00edculos anteriores, qu\u00e9 es el \u00ablocal pack\u00bb y c\u00f3mo lo utiliza Google para mostrar los mejores resultados para b\u00fasquedas a nivel local.<\/span><\/p><p><span style=\"font-weight: 400;\">Ahora toca explicar en qu\u00e9 se basa el buscador de Google para posicionar unas fichas por encima de otras y cr\u00e9eme, no son pocos esos factores, se asemejan mucho a los factores de posicionamiento seo cl\u00e1sicos, pero con bastantes matices que hay que tener en cuenta.<\/span><\/p><p><span style=\"font-weight: 400;\">El trabajo del seo local es, ir a esas fuentes en las que se basa Google, y optimizarlas para poder posicionar en el \u00ablocal pack\u00bb el negocio local en el que trabajamos. Tambi\u00e9n es importante posicionar en el \u00ablocal finder\u00bb (traducido para principiantes, en el \u00abver m\u00e1s empresas\u00bb que hay debajo del \u00ablocal pack\u00bb.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff24199 elementor-widget elementor-widget-image\" data-id=\"ff24199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/conseo.es\/wp-content\/uploads\/2022\/04\/Aumenta-la-visibilidad-de-tu-negocio-local-en-los-motores-de-busqueda-con-nuestra-asistencia-en-posicionamiento-SEO-1.jpg\" class=\"attachment-full size-full wp-image-1298\" alt=\"Aumenta la visibilidad de tu negocio local en los motores de b\u00fasqueda con nuestra asistencia en posicionamiento SEO\" srcset=\"https:\/\/conseo.es\/wp-content\/uploads\/2022\/04\/Aumenta-la-visibilidad-de-tu-negocio-local-en-los-motores-de-busqueda-con-nuestra-asistencia-en-posicionamiento-SEO-1.jpg 1000w, https:\/\/conseo.es\/wp-content\/uploads\/2022\/04\/Aumenta-la-visibilidad-de-tu-negocio-local-en-los-motores-de-busqueda-con-nuestra-asistencia-en-posicionamiento-SEO-1-300x180.jpg 300w, https:\/\/conseo.es\/wp-content\/uploads\/2022\/04\/Aumenta-la-visibilidad-de-tu-negocio-local-en-los-motores-de-busqueda-con-nuestra-asistencia-en-posicionamiento-SEO-1-768x461.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e51596a animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e51596a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fuentes de datos de Google\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b23745 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"9b23745\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Google utiliza cuatro fuentes de datos.<\/span><\/p><ol><li><span style=\"font-weight: 400;\">Google my Business<\/span><span style=\"font-weight: 400;\">: es una ficha que hay que reclamar a Google, para verificar la propiedad de nuestro negocio en Google y poder editar todos los datos, e incluso darle de alta si no aparecemos en el \u00ablocal finder\u00bb de Google. Pero no os agobi\u00e9is, sacaremos un art\u00edculo especifico de los pasos a seguir para reclamarla y optimizarla.<br \/><br \/><\/span><\/li><li>Tu p\u00e1gina Web<span>: En la ficha de Google my Business podemos decirle a Google cu\u00e1l es la p\u00e1gina web de nuestro negocio, y en la misma p\u00e1gina web podemos decirle por Schema a Google que es la web de una ficha de Google my Business en concreto. Tranquilos, lo explicaremos mejor en otros art\u00edculos cuando expliquemos como optimizar nuestra web para \u00abgustar\u00bb m\u00e1s a Google.<br \/><br \/><\/span><\/li><li>Usuarios:<span> \u00bfQu\u00e9 opinan los usuarios de nuestro negocio? Cuando pinchan en nuestra ficha\u2026 \u00bfvuelven al buscador de Goole para buscar otro negocio o se quedan en ella? \u00bfnos est\u00e1n dejando muchas o pocas rese\u00f1as en nuestra ficha?, todo \u00e9sto es un factor muy importante de posicionamiento para Google.<br \/><br \/><\/span><\/li><li><span>Otras p\u00e1ginas<\/span><span>: \u00bfQu\u00e9 referencias se hacen desde otras p\u00e1ginas a nuestro negocio?, \u00bfaparecemos en buscadores de otro tipo? (milanuncios, p\u00e1ginas amarillas, tripadvisor, booking, facebook, etc).<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27fc64a back elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27fc64a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13d8804\" data-id=\"13d8804\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb49df5 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"fb49df5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Diferenciaci\u00f3n entre fuentes onpage y offpage\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fe9c1f elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3fe9c1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Analizando las cuatro fuentes de posicionamiento que tiene Google podemos deducir que s\u00f3lo en dos de ellas podemos hacer un trabajo directo, o como lo llamamos dentro del mundo del seo\u2026 <\/span><span style=\"font-weight: 400;\">(trabajo onpage)<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">En \u00e9ste caso ser\u00edan:<\/span><\/p><ol><li><span style=\"font-weight: 400;\">La ficha de Google my Business. La cu\u00e1l es optimizable y adem\u00e1s podemos hacer un trabajo important\u00edsimo directo sobre ella.<br \/><br \/><\/span><\/li><li>La p\u00e1gina Web: Sobre la que podemos incluir palabras claves, redactar art\u00edculos\u2026 y hacer un buen trabajo para llevar autoridad a nuestra ficha.<br \/><br \/>Sin embargo, hay otras dos fuentes en las que no podemos trabajar de una forma directa (aunque s\u00ed que podemos trabajarlas de forma indirecta), es lo que llamamos <span>\u00abtrabajo offpage\u00bb<\/span><span>.<br \/><br \/><\/span>En \u00e9ste caso ser\u00edan los apartados 3 y 4.<br \/><br \/><\/li><li>Opini\u00f3n de los usuarios.<br \/><br \/><\/li><li>Referencias de otras p\u00e1ginas.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5c9805 elementor-widget elementor-widget-image\" data-id=\"d5c9805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/conseo.es\/wp-content\/uploads\/2022\/04\/Lleva-tu-negocio-local-al-siguiente-nivel-con-nuestros-servicios-de-posicionamiento-SEO-personalizados-1.jpg\" class=\"attachment-full size-full wp-image-1299\" alt=\"\" srcset=\"https:\/\/conseo.es\/wp-content\/uploads\/2022\/04\/Lleva-tu-negocio-local-al-siguiente-nivel-con-nuestros-servicios-de-posicionamiento-SEO-personalizados-1.jpg 1000w, https:\/\/conseo.es\/wp-content\/uploads\/2022\/04\/Lleva-tu-negocio-local-al-siguiente-nivel-con-nuestros-servicios-de-posicionamiento-SEO-personalizados-1-300x180.jpg 300w, https:\/\/conseo.es\/wp-content\/uploads\/2022\/04\/Lleva-tu-negocio-local-al-siguiente-nivel-con-nuestros-servicios-de-posicionamiento-SEO-personalizados-1-768x461.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14567fa animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"14567fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 factores tiene en cuenta Google para posicionar un negocio local?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6908ce4 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6908ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Son 3 factores y los veremos a continuaci\u00f3n:<\/span><\/p><p><strong><span style=\"text-decoration: underline;\">1- <\/span><\/strong><span style=\"font-weight: 400;\"><strong><span style=\"text-decoration: underline;\">La proximidad<\/span><\/strong>:<\/span><span style=\"font-weight: 400;\"> Sigue siendo el m\u00e1s importante de todos.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Cuando hablamos de proximidad tenemos que tener en cuenta dos factores:<\/span><\/p><p><span style=\"font-weight: 400;\">a) <span style=\"text-decoration: underline;\">El C\u00f3digo Postal<\/span>: para negocios con poca competitividad.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">b) <span style=\"text-decoration: underline;\">Las coordenadas<\/span>: para negocios con un alto nivel de competencia. (A veces, simplemente cambiando la ubicaci\u00f3n de b\u00fasqueda de una calle a otra, el \u00ablocal pack\u00bb puede cambiar). Esa exactitud en las coordenadas la utiliza Google cuando el negocio local que se ofrece tiene un alto nivel de competencia, como por ejemplo, pol\u00edgonos industriales donde en una misma calle hay 4 o 5 talleres mec\u00e1nicos.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00ab\u00bfC\u00f3mo pod\u00e9is saber los seos locales el posicionamiento de una ficha en el \u00ablocal pack\u00bb si no est\u00e1is f\u00edsicamente en el lugar?\u00bb<\/span><\/p><p><span style=\"font-weight: 400;\">Utilizamos herramientas que simulan ubicaciones, por ejemplo, es muy recomendable \u00e9sta extensi\u00f3n de Chrome que te permite poner la calle exacta o la coordenada donde te gustar\u00eda estar y a partir de ah\u00ed puedes realizar una b\u00fasqueda.<\/span><\/p><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gs-location-changer\/blpgcfdpnimjdojecbpagkllfnkajglp\" target=\"_blank\" rel=\"noopener\">GS-LOCATION-CHANGER (pincha aqu\u00ed para descargarla).<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-550989d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"550989d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38cc15c\" data-id=\"38cc15c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de3f022 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"de3f022\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><strong>2- La autoridad:<\/strong><\/span><span style=\"font-weight: 400;\"> Lo famoso que es un lugar.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00bfD\u00f3nde ve \u00e9sto Google?<\/span><\/p><p><span style=\"font-weight: 400;\">a) <span style=\"text-decoration: underline;\">En las rese\u00f1as<\/span>.<\/span><\/p><p><span style=\"font-weight: 400;\">\u2013 Que tenga una gran cantidad-<\/span><\/p><p><span style=\"font-weight: 400;\">\u2013 Que sean ratings positivos (dicen los mejores seos locales que lo ideal es estar en el 4,7, ya que para Google es muy raro un 5 de puntuaci\u00f3n y lo penaliza).<\/span><\/p><p><span style=\"font-weight: 400;\">\u2013 Calidad de las rese\u00f1as. Que tengan fotos, que sean largos los comentarios, que interactuen con la empresa, que incluyan alg\u00fan v\u00eddeo, que las rese\u00f1as sean realizadas por \u00abgu\u00edas locales\u00bb de prestigio (personas que han dejado muchos ratings en diferentes lugares)\u2026<\/span><\/p><p><span style=\"font-weight: 400;\">\u2013 Velocidad de las rese\u00f1as. Google penaliza si los ratings llegan en muy poco tiempo y luego tienen un par\u00f3n de meses. El algoritmo es muy inteligente en \u00e9ste aspecto y entiende que los ratings son de conocidos\/familiares. Es dif\u00edcil enga\u00f1ar a Google, y, de hecho, no merece la pena, ya que una sanci\u00f3n de Google har\u00e1 que nuestra ficha desaparezca del buscador, y eso, despu\u00e9s de mucho trabajo en una ficha, es realmente frustrante.<\/span><\/p><p><span style=\"font-weight: 400;\">b) <span style=\"text-decoration: underline;\">Autoridad de la web<\/span>. \u00bfC\u00f3mo de importante es mi web? a m\u00e1s enlaces entrantes, m\u00e1s autoridad tendr\u00e1 nuestra web. Es por \u00e9sto por lo que en art\u00edculos anteriores dec\u00edamos que, aunque la mayor\u00eda de negocios est\u00e1n posicionados en el \u00ablocal pack\u00bb sin tener web\u2026 tener web ayuda a posicionar.<\/span><\/p><p><span style=\"font-weight: 400;\">c) <span style=\"text-decoration: underline;\">Consistencia del NAPW<\/span>. Casi os explota la cabeza al ver \u00e9sto, lo s\u00e9, pero no os preocup\u00e9is porque es muy sencillo de entender. El NAPW es el nombre del negocio, la direcci\u00f3n del mismo, su tel\u00e9fono que aparece en los distintos buscadores, webs, directorios de internet y su p\u00e1gina web. Es MUY IMPORTANTE que sea EXACTAMENTE igual en todos los sitios. Por ejemplo, si has puesto C\/ Trev\u00e9lez en lugar de Calle Trev\u00e9lez en la direcci\u00f3n de tu negocio, deber\u00e1 aparecer IGUAL en todos los sitios donde te des de alta, ya que esa consistencia ayudar\u00e1 a posicionar, porque Google sabr\u00e1 que esa rese\u00f1a hace referencia a tu ficha de Google my Business y no a otra.<\/span><\/p><p><span style=\"font-weight: 400;\">3- <\/span><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Relevancia<\/span>:<\/span><span style=\"font-weight: 400;\"> Que tal respondemos a las b\u00fasquedas de los usuarios con la informaci\u00f3n de nuestro negocio.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0\u00bfC\u00f3mo lo sabe Google?<\/span><\/p><p><span style=\"font-weight: 400;\">a) Con las categor\u00edas que asignamos en la ficha de Google My Business.<\/span><\/p><p><span style=\"font-weight: 400;\">b) SEO onpage de nuestra web (utilizar palabras claves en los textos, densidad adecuada, usar palabras sem\u00e1nticamente relacionadas con las b\u00fasquedas\u2026).<\/span><\/p><p><span style=\"font-weight: 400;\">c)\u00a0 Palabras fundamentales en rese\u00f1as y post: Google My Business permite hacer publicaciones, subir fotograf\u00edas, hacer historias, post, etc\u2026 debemos posicionar palabras claves en esos post. (que los clientes en las rese\u00f1as utilicen las palabras claves tambi\u00e9n ayuda mucho).<\/span><\/p><p><span style=\"font-weight: 400;\">d) Comportamiento: Si los usuarios entran en nuestra ficha y no vuelven a Google, si pasan mucho rato en la ficha, etc, todo eso son factores que Google tiene en cuenta para posicionar los negocios en el \u00ablocal pack\u00bb.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bc08a2 elementor-widget elementor-widget-image\" data-id=\"4bc08a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/conseo.es\/wp-content\/uploads\/2022\/04\/Maximiza-el-potencial-de-tu-negocio-local-en-linea-con-nuestra-ayuda-en-el-posicionamiento-SEO-1.jpg\" class=\"attachment-full size-full wp-image-1300\" alt=\"\" srcset=\"https:\/\/conseo.es\/wp-content\/uploads\/2022\/04\/Maximiza-el-potencial-de-tu-negocio-local-en-linea-con-nuestra-ayuda-en-el-posicionamiento-SEO-1.jpg 1000w, https:\/\/conseo.es\/wp-content\/uploads\/2022\/04\/Maximiza-el-potencial-de-tu-negocio-local-en-linea-con-nuestra-ayuda-en-el-posicionamiento-SEO-1-300x180.jpg 300w, https:\/\/conseo.es\/wp-content\/uploads\/2022\/04\/Maximiza-el-potencial-de-tu-negocio-local-en-linea-con-nuestra-ayuda-en-el-posicionamiento-SEO-1-768x461.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a5013 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e4a5013\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6f80a3 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"e6f80a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Todo \u00e9sto es lo que tiene en cuenta Google a la hora de posicionar los negocios locales en su \u00ablocal pack\u00bb, son los que nosotros, los seos locales, conocemos, pero no son los \u00fanicos.<\/span><\/p><p><span style=\"font-weight: 400;\">El algoritmo es variable e imposible de descifrar, lo que hoy posiciona bien en unos meses puede ser algo que no posicione o incluso que penalice el posicionamiento, por eso el trabajo y la formaci\u00f3n debe ser constante en un seo local (en realidad en cualquier seo).<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0&#8212;&#8212;&#8212;&#8212;&#8211;<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0\u00bfOs ha parecido muy complicado? esperemos que no porque \u00e9stas son las bases del seo local y a partir de ahora todos los posts hablar\u00e1n sobre \u00e9sta base.<\/span><\/p><p><span style=\"font-weight: 400;\">Un saludo y\u2026 \u00a1nos vemos en el siguiente art\u00edculo!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b9c6eda elementor-section-height-min-height back elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3b9c6eda\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cd01ff1\" data-id=\"6cd01ff1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6890bcf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6890bcf8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-27ad9dff\" data-id=\"27ad9dff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37266f3c elementor-widget elementor-widget-heading\" data-id=\"37266f3c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"blog\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Quiz\u00e1s te interesen estos art\u00edculos de nuestro blog<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-59ccd651 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59ccd651\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7ed7251d\" data-id=\"7ed7251d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-101010f elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"101010f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2395 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/conseo.es\/en\/school-hours-portfolio-productivity-agency\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1946\" height=\"1946\" src=\"https:\/\/conseo.es\/wp-content\/uploads\/2025\/12\/digitalnotebookhyperlinkedundatedwithaestheticdesignforipadandtablets-TheLivingLifenotebookxTWGDesigns6.webp\" class=\"attachment-full size-full wp-image-2397\" alt=\"Dise\u00f1o cuadrado con elementos de trabajo que representan un horario escolar y un portfolio digital\" srcset=\"https:\/\/conseo.es\/wp-content\/uploads\/2025\/12\/digitalnotebookhyperlinkedundatedwithaestheticdesignforipadandtablets-TheLivingLifenotebookxTWGDesigns6.webp 1946w, https:\/\/conseo.es\/wp-content\/uploads\/2025\/12\/digitalnotebookhyperlinkedundatedwithaestheticdesignforipadandtablets-TheLivingLifenotebookxTWGDesigns6-300x300.webp 300w, https:\/\/conseo.es\/wp-content\/uploads\/2025\/12\/digitalnotebookhyperlinkedundatedwithaestheticdesignforipadandtablets-TheLivingLifenotebookxTWGDesigns6-1024x1024.webp 1024w, https:\/\/conseo.es\/wp-content\/uploads\/2025\/12\/digitalnotebookhyperlinkedundatedwithaestheticdesignforipadandtablets-TheLivingLifenotebookxTWGDesigns6-150x150.webp 150w, https:\/\/conseo.es\/wp-content\/uploads\/2025\/12\/digitalnotebookhyperlinkedundatedwithaestheticdesignforipadandtablets-TheLivingLifenotebookxTWGDesigns6-768x768.webp 768w, https:\/\/conseo.es\/wp-content\/uploads\/2025\/12\/digitalnotebookhyperlinkedundatedwithaestheticdesignforipadandtablets-TheLivingLifenotebookxTWGDesigns6-1536x1536.webp 1536w, https:\/\/conseo.es\/wp-content\/uploads\/2025\/12\/digitalnotebookhyperlinkedundatedwithaestheticdesignforipadandtablets-TheLivingLifenotebookxTWGDesigns6-12x12.webp 12w\" sizes=\"(max-width: 1946px) 100vw, 1946px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/conseo.es\/en\/school-hours-portfolio-productivity-agency\/\" >\n\t\t\t\tC\u00f3mo un buen horario escolar y un portfolio profesional pueden transformar tu productividad (y la de tus clientes)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En el mundo del marketing digital vivimos pegados a deadlines imposibles, proyectos paralelos y ese peque\u00f1o caos creativo que a veces es inspirador y otras<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/conseo.es\/en\/school-hours-portfolio-productivity-agency\/\" aria-label=\"Read more about C\u00f3mo un buen horario escolar y un portfolio profesional pueden transformar tu productividad (y la de tus clientes)\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2258 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/conseo.es\/en\/content-marketing-2-0-creating-interactive-experiences\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/conseo.es\/wp-content\/uploads\/2023\/10\/Marketing-de-Contenidos-2.0-Creando-Experiencias-Interactivas-por-Conseo-Marketing-Digital.jpg\" class=\"attachment-full size-full wp-image-2260\" alt=\"Marketing de Contenidos 2.0 Creando Experiencias Interactivas por Conseo Marketing Digital\" srcset=\"https:\/\/conseo.es\/wp-content\/uploads\/2023\/10\/Marketing-de-Contenidos-2.0-Creando-Experiencias-Interactivas-por-Conseo-Marketing-Digital.jpg 940w, https:\/\/conseo.es\/wp-content\/uploads\/2023\/10\/Marketing-de-Contenidos-2.0-Creando-Experiencias-Interactivas-por-Conseo-Marketing-Digital-300x251.jpg 300w, https:\/\/conseo.es\/wp-content\/uploads\/2023\/10\/Marketing-de-Contenidos-2.0-Creando-Experiencias-Interactivas-por-Conseo-Marketing-Digital-768x644.jpg 768w, https:\/\/conseo.es\/wp-content\/uploads\/2023\/10\/Marketing-de-Contenidos-2.0-Creando-Experiencias-Interactivas-por-Conseo-Marketing-Digital-14x12.jpg 14w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/conseo.es\/en\/content-marketing-2-0-creating-interactive-experiences\/\" >\n\t\t\t\tMarketing de Contenidos 2.0: Creando Experiencias Interactivas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Con la aparici\u00f3n de la era digital, las estrategias de marketing tradicionales han evolucionado significativamente. Las empresas ahora se esfuerzan por involucrar a su p\u00fablico<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/conseo.es\/en\/content-marketing-2-0-creating-interactive-experiences\/\" aria-label=\"Read more about Marketing de Contenidos 2.0: Creando Experiencias Interactivas\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2227 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/conseo.es\/en\/the-graphic-design-that-breaks-new-ground-art-emotion-and-memorable-branding\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/conseo.es\/wp-content\/uploads\/2023\/09\/El-diseno-grafico-que-rompe-esquemas-Arte-emocion-y-marcas-memorables-por-Conseo-Marketing-Digital.jpg\" class=\"attachment-full size-full wp-image-2232\" alt=\"El dise\u00f1o gr\u00e1fico que rompe esquemas Arte, emoci\u00f3n y marcas memorables por Conseo Marketing Digital\" srcset=\"https:\/\/conseo.es\/wp-content\/uploads\/2023\/09\/El-diseno-grafico-que-rompe-esquemas-Arte-emocion-y-marcas-memorables-por-Conseo-Marketing-Digital.jpg 940w, https:\/\/conseo.es\/wp-content\/uploads\/2023\/09\/El-diseno-grafico-que-rompe-esquemas-Arte-emocion-y-marcas-memorables-por-Conseo-Marketing-Digital-300x251.jpg 300w, https:\/\/conseo.es\/wp-content\/uploads\/2023\/09\/El-diseno-grafico-que-rompe-esquemas-Arte-emocion-y-marcas-memorables-por-Conseo-Marketing-Digital-768x644.jpg 768w, https:\/\/conseo.es\/wp-content\/uploads\/2023\/09\/El-diseno-grafico-que-rompe-esquemas-Arte-emocion-y-marcas-memorables-por-Conseo-Marketing-Digital-14x12.jpg 14w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/conseo.es\/en\/the-graphic-design-that-breaks-new-ground-art-emotion-and-memorable-branding\/\" >\n\t\t\t\tEl dise\u00f1o gr\u00e1fico que rompe esquemas: Arte, Emoci\u00f3n y Marcas Memorables\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En el din\u00e1mico y competitivo mundo digital de hoy en d\u00eda, el dise\u00f1o gr\u00e1fico se ha convertido en una herramienta esencial para que las empresas<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/conseo.es\/en\/the-graphic-design-that-breaks-new-ground-art-emotion-and-memorable-branding\/\" aria-label=\"Read more about El dise\u00f1o gr\u00e1fico que rompe esquemas: Arte, Emoci\u00f3n y Marcas Memorables\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-spinner\"><\/i>\t\t\t<\/span>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"16\" data-next-page=\"https:\/\/conseo.es\/wp-json\/wp\/v2\/posts\/1247\/page\/2\/\"><\/div>\n\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Quiero m\u00e1s!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"e-load-more-message\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddfdb16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddfdb16\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3077a67\" data-id=\"3077a67\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3d2cc3 elementor-widget elementor-widget-heading\" data-id=\"f3d2cc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u00bfNecesitas ayuda con el tema que tratamos en este Blog?<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d27fc82 elementor-widget elementor-widget-template\" data-id=\"d27fc82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"547\" class=\"elementor elementor-547\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5229ee63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5229ee63\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73bcc511\" data-id=\"73bcc511\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3decae1 elementor-widget elementor-widget-text-editor\" data-id=\"3decae1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Rellena tus datos y en 24-48 horas laborables un miembro del equipo se pondr\u00e1 en contacto contigo para que estudiemos la situaci\u00f3n concreta de tu negocio y ver qu\u00e9 soluci\u00f3n te va a generar mejores resultados.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b1a960c elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"7b1a960c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Siguiente&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Nuevo formulario\" aria-label=\"Nuevo formulario\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"547\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"7b1a960c\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"ConSeo Digital Marketing \u26ab | Marketing Digital 360\u00ba |\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"14\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-33 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNombre\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nombre\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-33 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-message elementor-col-33 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tTel\u00e9fono\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[message]\" id=\"form-field-message\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Tel\u00e9fono\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Solo se aceptan n\u00fameros y caracteres de tel\u00e9fono (#,-,*,etc).\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-field_7880599 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_7880599\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMensaje\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[field_7880599]\" id=\"form-field-field_7880599\" rows=\"3\" placeholder=\"Mensaje\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_28d3301 elementor-col-75 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_28d3301\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tAceptaci\u00f3n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_28d3301]\" id=\"form-field-field_28d3301\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_28d3301\">He le\u00eddo y acepto las <a href=\"\/politica-de-privacidad\" target=\"_blank\">Pol\u00edticas de Privacidad<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_d5a3647 elementor-col-100 recaptcha_v3-bottomleft\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_d5a3647\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6Le01bsjAAAAAENTAJWkxtE7uIuPhWQOObvjU8QD\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomleft\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><path style=\"\" d=\"M286.187,268.435L112.968,441.677c-6.875,6.876-18.021,6.876-24.897,0.001L45.214,398.82  c-6.874-6.874-6.875-18.02-0.001-24.894l117.914-117.939l-69.122-69.122l-48.79-48.79c-6.875-6.875-6.875-18.021,0-24.896  l42.857-42.857c6.875-6.875,18.021-6.875,24.896,0l116.543,116.543l56.675,56.675C293.06,250.414,293.061,261.56,286.187,268.435z\" fill=\"#00ffef\" data-original=\"#00d8de\" class=\"\"><\/path><path style=\"\" d=\"M230.853,188.261L163.1,256.014l-25.897-25.897l-43.197-43.252l-48.79-48.79  c-6.875-6.875-6.875-18.021,0-24.896L88.07,70.325c6.876-6.876,18.025-6.875,24.899,0.003l91.987,92.035L230.853,188.261z\" fill=\"#ffffff\" data-original=\"#00a5ff\" class=\"\"><\/path><polygon style=\"\" points=\"230.853,188.261 163.1,256.014 146.67,239.557 214.422,171.804 \" fill=\"#ffffff\" data-original=\"#0087ff\" class=\"\"><\/polygon><path style=\"\" d=\"M466.786,268.435L293.568,441.677c-6.875,6.876-18.022,6.876-24.897,0.001l-42.858-42.858  c-6.874-6.874-6.875-18.02-0.001-24.894l117.914-117.939l-69.122-69.122l-48.79-48.79c-6.875-6.875-6.875-18.021,0-24.896  l42.857-42.857c6.875-6.875,18.021-6.875,24.896,0L410.11,186.865l56.675,56.675C473.66,250.414,473.66,261.56,466.786,268.435z\" fill=\"#ffffff\" data-original=\"#00a5ff\" class=\"\"><\/path><path style=\"\" d=\"M411.452,188.261l-67.753,67.753l-25.897-25.897l-43.197-43.252l-48.79-48.79  c-6.875-6.875-6.875-18.021,0-24.896l42.854-42.854c6.876-6.876,18.025-6.875,24.899,0.003l91.987,92.035L411.452,188.261z\" fill=\"#00ffef\" data-original=\"#00d8de\" class=\"\"><\/path><g>\t<polygon style=\"\" points=\"411.452,188.261 343.699,256.014 327.269,239.557 395.022,171.804  \" fill=\"#00ffef\" data-original=\"#05c1c1\" class=\"\"><\/polygon>\t<path style=\"\" d=\"M494.01,488.583c-4.143,0-7.5,3.358-7.5,7.5v8.417c0,4.142,3.357,7.5,7.5,7.5s7.5-3.358,7.5-7.5   v-8.417C501.51,491.941,498.153,488.583,494.01,488.583z\" fill=\"#00ffef\" data-original=\"#05c1c1\" class=\"\"><\/path>\t<path style=\"\" d=\"M449.738,488.583c-4.143,0-7.5,3.358-7.5,7.5v8.417c0,4.142,3.357,7.5,7.5,7.5s7.5-3.358,7.5-7.5   v-8.417C457.238,491.941,453.881,488.583,449.738,488.583z\" fill=\"#00ffef\" data-original=\"#05c1c1\" class=\"\"><\/path>\t<path style=\"\" d=\"M405.466,488.583c-4.143,0-7.5,3.358-7.5,7.5v8.417c0,4.142,3.357,7.5,7.5,7.5s7.5-3.358,7.5-7.5   v-8.417C412.966,491.941,409.608,488.583,405.466,488.583z\" fill=\"#00ffef\" data-original=\"#05c1c1\" class=\"\"><\/path><\/g><g>\t<path style=\"\" d=\"M106.534,23.417c4.142,0,7.5-3.358,7.5-7.5V7.5c0-4.142-3.358-7.5-7.5-7.5s-7.5,3.358-7.5,7.5v8.417   C99.034,20.059,102.392,23.417,106.534,23.417z\" fill=\"#ffffff\" data-original=\"#0087ff\" class=\"\"><\/path>\t<path style=\"\" d=\"M62.262,23.417c4.142,0,7.5-3.358,7.5-7.5V7.5c0-4.142-3.358-7.5-7.5-7.5s-7.5,3.358-7.5,7.5v8.417   C54.762,20.059,58.12,23.417,62.262,23.417z\" fill=\"#ffffff\" data-original=\"#0087ff\" class=\"\"><\/path>\t<path style=\"\" d=\"M17.99,0c-4.142,0-7.5,3.358-7.5,7.5v8.417c0,4.142,3.358,7.5,7.5,7.5s7.5-3.358,7.5-7.5V7.5   C25.49,3.358,22.132,0,17.99,0z\" fill=\"#ffffff\" data-original=\"#0087ff\" class=\"\"><\/path><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/g><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Fuentes de datos y factores de posicionamiento Ya hemos visto en art\u00edculos anteriores, qu\u00e9 es el \u00ablocal pack\u00bb y c\u00f3mo lo utiliza Google para mostrar los mejores resultados para b\u00fasquedas a nivel local. Ahora toca explicar en qu\u00e9 se basa el buscador de Google para posicionar unas fichas por encima de otras y cr\u00e9eme, no [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Factores de posicionamiento SEO del negocio local | Blog Conseo<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres saber que tiene en cuenta Google como factores de posicionamiento SEO del negocio local? \u2714 sigue leyendo este art\u00edculo...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conseo.es\/en\/what-are-the-seo-positioning-factors-of-a-local-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Factores de posicionamiento SEO del negocio local | Blog Conseo\" \/>\n<meta property=\"og:description\" content=\"\u00bfQuieres saber que tiene en cuenta Google como factores de posicionamiento SEO del negocio local? \u2714 sigue leyendo este art\u00edculo...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conseo.es\/en\/what-are-the-seo-positioning-factors-of-a-local-business\/\" \/>\n<meta property=\"og:site_name\" content=\"ConSeo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ConseoDigital\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-17T12:07:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-18T09:46:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/conseo.es\/wp-content\/uploads\/2022\/04\/Optimiza-el-posicionamiento-SEO-de-tu-negocio-local-con-nuestros-consejos-y-estrategias-efectivas-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Conseo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Conseo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/conseo.es\\\/cuales-son-los-factores-del-posicionamiento-seo-de-un-negocio-local\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/conseo.es\\\/cuales-son-los-factores-del-posicionamiento-seo-de-un-negocio-local\\\/\"},\"author\":{\"name\":\"Conseo\",\"@id\":\"http:\\\/\\\/95.217.15.38\\\/#\\\/schema\\\/person\\\/7ebc01b0913e8481758db9c425ce3906\"},\"headline\":\"\u00bfCu\u00e1les son los factores del posicionamiento SEO de un negocio local?\",\"datePublished\":\"2022-04-17T12:07:52+00:00\",\"dateModified\":\"2023-01-18T09:46:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/conseo.es\\\/cuales-son-los-factores-del-posicionamiento-seo-de-un-negocio-local\\\/\"},\"wordCount\":1354,\"publisher\":{\"@id\":\"http:\\\/\\\/95.217.15.38\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/conseo.es\\\/cuales-son-los-factores-del-posicionamiento-seo-de-un-negocio-local\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/conseo.es\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Optimiza-el-posicionamiento-SEO-de-tu-negocio-local-con-nuestros-consejos-y-estrategias-efectivas-1.jpg\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/conseo.es\\\/cuales-son-los-factores-del-posicionamiento-seo-de-un-negocio-local\\\/\",\"url\":\"https:\\\/\\\/conseo.es\\\/cuales-son-los-factores-del-posicionamiento-seo-de-un-negocio-local\\\/\",\"name\":\"Factores de posicionamiento SEO del negocio local | Blog Conseo\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/95.217.15.38\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/conseo.es\\\/cuales-son-los-factores-del-posicionamiento-seo-de-un-negocio-local\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/conseo.es\\\/cuales-son-los-factores-del-posicionamiento-seo-de-un-negocio-local\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/conseo.es\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Optimiza-el-posicionamiento-SEO-de-tu-negocio-local-con-nuestros-consejos-y-estrategias-efectivas-1.jpg\",\"datePublished\":\"2022-04-17T12:07:52+00:00\",\"dateModified\":\"2023-01-18T09:46:15+00:00\",\"description\":\"\u00bfQuieres saber que tiene en cuenta Google como factores de posicionamiento SEO del negocio local? \u2714 sigue leyendo este art\u00edculo...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/conseo.es\\\/cuales-son-los-factores-del-posicionamiento-seo-de-un-negocio-local\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/conseo.es\\\/cuales-son-los-factores-del-posicionamiento-seo-de-un-negocio-local\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/conseo.es\\\/cuales-son-los-factores-del-posicionamiento-seo-de-un-negocio-local\\\/#primaryimage\",\"url\":\"https:\\\/\\\/conseo.es\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Optimiza-el-posicionamiento-SEO-de-tu-negocio-local-con-nuestros-consejos-y-estrategias-efectivas-1.jpg\",\"contentUrl\":\"https:\\\/\\\/conseo.es\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Optimiza-el-posicionamiento-SEO-de-tu-negocio-local-con-nuestros-consejos-y-estrategias-efectivas-1.jpg\",\"width\":940,\"height\":788,\"caption\":\"Optimiza el posicionamiento SEO de tu negocio local con nuestros consejos y estrategias efectivas\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/conseo.es\\\/cuales-son-los-factores-del-posicionamiento-seo-de-un-negocio-local\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\\\/\\\/95.217.15.38\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfCu\u00e1les son los factores del posicionamiento SEO de un negocio local?\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/95.217.15.38\\\/#website\",\"url\":\"http:\\\/\\\/95.217.15.38\\\/\",\"name\":\"ConSeo Digital Marketing\",\"description\":\"Digital Marketing\",\"publisher\":{\"@id\":\"http:\\\/\\\/95.217.15.38\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/95.217.15.38\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"http:\\\/\\\/95.217.15.38\\\/#organization\",\"name\":\"ConSeo Digital Marketing\",\"url\":\"http:\\\/\\\/95.217.15.38\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"http:\\\/\\\/95.217.15.38\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/conseo.es\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/logo_conseo.webp\",\"contentUrl\":\"https:\\\/\\\/conseo.es\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/logo_conseo.webp\",\"width\":500,\"height\":441,\"caption\":\"ConSeo Digital Marketing\"},\"image\":{\"@id\":\"http:\\\/\\\/95.217.15.38\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ConseoDigital\",\"https:\\\/\\\/www.instagram.com\\\/conseodigital\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/conseomarketing\\\/\"]},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/95.217.15.38\\\/#\\\/schema\\\/person\\\/7ebc01b0913e8481758db9c425ce3906\",\"name\":\"Conseo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ff0528d78f36a81bc861b71d2ad2cca5eda96b4cc53d513edc4bf1a3d2b6c6f8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ff0528d78f36a81bc861b71d2ad2cca5eda96b4cc53d513edc4bf1a3d2b6c6f8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ff0528d78f36a81bc861b71d2ad2cca5eda96b4cc53d513edc4bf1a3d2b6c6f8?s=96&d=mm&r=g\",\"caption\":\"Conseo\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO positioning factors for local business | Blog Conseo","description":"Do you want to know what Google takes into account as local business SEO ranking factors? \u2714 continue reading this article...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conseo.es\/en\/what-are-the-seo-positioning-factors-of-a-local-business\/","og_locale":"en_GB","og_type":"article","og_title":"Factores de posicionamiento SEO del negocio local | Blog Conseo","og_description":"\u00bfQuieres saber que tiene en cuenta Google como factores de posicionamiento SEO del negocio local? \u2714 sigue leyendo este art\u00edculo...","og_url":"https:\/\/conseo.es\/en\/what-are-the-seo-positioning-factors-of-a-local-business\/","og_site_name":"ConSeo","article_publisher":"https:\/\/www.facebook.com\/ConseoDigital","article_published_time":"2022-04-17T12:07:52+00:00","article_modified_time":"2023-01-18T09:46:15+00:00","og_image":[{"width":940,"height":788,"url":"https:\/\/conseo.es\/wp-content\/uploads\/2022\/04\/Optimiza-el-posicionamiento-SEO-de-tu-negocio-local-con-nuestros-consejos-y-estrategias-efectivas-1.jpg","type":"image\/jpeg"}],"author":"Conseo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Conseo","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/conseo.es\/cuales-son-los-factores-del-posicionamiento-seo-de-un-negocio-local\/#article","isPartOf":{"@id":"https:\/\/conseo.es\/cuales-son-los-factores-del-posicionamiento-seo-de-un-negocio-local\/"},"author":{"name":"Conseo","@id":"http:\/\/95.217.15.38\/#\/schema\/person\/7ebc01b0913e8481758db9c425ce3906"},"headline":"\u00bfCu\u00e1les son los factores del posicionamiento SEO de un negocio local?","datePublished":"2022-04-17T12:07:52+00:00","dateModified":"2023-01-18T09:46:15+00:00","mainEntityOfPage":{"@id":"https:\/\/conseo.es\/cuales-son-los-factores-del-posicionamiento-seo-de-un-negocio-local\/"},"wordCount":1354,"publisher":{"@id":"http:\/\/95.217.15.38\/#organization"},"image":{"@id":"https:\/\/conseo.es\/cuales-son-los-factores-del-posicionamiento-seo-de-un-negocio-local\/#primaryimage"},"thumbnailUrl":"https:\/\/conseo.es\/wp-content\/uploads\/2022\/04\/Optimiza-el-posicionamiento-SEO-de-tu-negocio-local-con-nuestros-consejos-y-estrategias-efectivas-1.jpg","inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/conseo.es\/cuales-son-los-factores-del-posicionamiento-seo-de-un-negocio-local\/","url":"https:\/\/conseo.es\/cuales-son-los-factores-del-posicionamiento-seo-de-un-negocio-local\/","name":"SEO positioning factors for local business | Blog Conseo","isPartOf":{"@id":"http:\/\/95.217.15.38\/#website"},"primaryImageOfPage":{"@id":"https:\/\/conseo.es\/cuales-son-los-factores-del-posicionamiento-seo-de-un-negocio-local\/#primaryimage"},"image":{"@id":"https:\/\/conseo.es\/cuales-son-los-factores-del-posicionamiento-seo-de-un-negocio-local\/#primaryimage"},"thumbnailUrl":"https:\/\/conseo.es\/wp-content\/uploads\/2022\/04\/Optimiza-el-posicionamiento-SEO-de-tu-negocio-local-con-nuestros-consejos-y-estrategias-efectivas-1.jpg","datePublished":"2022-04-17T12:07:52+00:00","dateModified":"2023-01-18T09:46:15+00:00","description":"Do you want to know what Google takes into account as local business SEO ranking factors? \u2714 continue reading this article...","breadcrumb":{"@id":"https:\/\/conseo.es\/cuales-son-los-factores-del-posicionamiento-seo-de-un-negocio-local\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/conseo.es\/cuales-son-los-factores-del-posicionamiento-seo-de-un-negocio-local\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/conseo.es\/cuales-son-los-factores-del-posicionamiento-seo-de-un-negocio-local\/#primaryimage","url":"https:\/\/conseo.es\/wp-content\/uploads\/2022\/04\/Optimiza-el-posicionamiento-SEO-de-tu-negocio-local-con-nuestros-consejos-y-estrategias-efectivas-1.jpg","contentUrl":"https:\/\/conseo.es\/wp-content\/uploads\/2022\/04\/Optimiza-el-posicionamiento-SEO-de-tu-negocio-local-con-nuestros-consejos-y-estrategias-efectivas-1.jpg","width":940,"height":788,"caption":"Optimiza el posicionamiento SEO de tu negocio local con nuestros consejos y estrategias efectivas"},{"@type":"BreadcrumbList","@id":"https:\/\/conseo.es\/cuales-son-los-factores-del-posicionamiento-seo-de-un-negocio-local\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/95.217.15.38\/"},{"@type":"ListItem","position":2,"name":"\u00bfCu\u00e1les son los factores del posicionamiento SEO de un negocio local?"}]},{"@type":"WebSite","@id":"http:\/\/95.217.15.38\/#website","url":"http:\/\/95.217.15.38\/","name":"ConSeo Digital Marketing","description":"Digital Marketing","publisher":{"@id":"http:\/\/95.217.15.38\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/95.217.15.38\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"http:\/\/95.217.15.38\/#organization","name":"ConSeo Digital Marketing","url":"http:\/\/95.217.15.38\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"http:\/\/95.217.15.38\/#\/schema\/logo\/image\/","url":"https:\/\/conseo.es\/wp-content\/uploads\/2022\/10\/logo_conseo.webp","contentUrl":"https:\/\/conseo.es\/wp-content\/uploads\/2022\/10\/logo_conseo.webp","width":500,"height":441,"caption":"ConSeo Digital Marketing"},"image":{"@id":"http:\/\/95.217.15.38\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ConseoDigital","https:\/\/www.instagram.com\/conseodigital\/","https:\/\/www.linkedin.com\/company\/conseomarketing\/"]},{"@type":"Person","@id":"http:\/\/95.217.15.38\/#\/schema\/person\/7ebc01b0913e8481758db9c425ce3906","name":"Council","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/ff0528d78f36a81bc861b71d2ad2cca5eda96b4cc53d513edc4bf1a3d2b6c6f8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff0528d78f36a81bc861b71d2ad2cca5eda96b4cc53d513edc4bf1a3d2b6c6f8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ff0528d78f36a81bc861b71d2ad2cca5eda96b4cc53d513edc4bf1a3d2b6c6f8?s=96&d=mm&r=g","caption":"Conseo"}}]}},"_links":{"self":[{"href":"https:\/\/conseo.es\/en\/wp-json\/wp\/v2\/posts\/1247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conseo.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conseo.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conseo.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/conseo.es\/en\/wp-json\/wp\/v2\/comments?post=1247"}],"version-history":[{"count":0,"href":"https:\/\/conseo.es\/en\/wp-json\/wp\/v2\/posts\/1247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conseo.es\/en\/wp-json\/wp\/v2\/media\/1295"}],"wp:attachment":[{"href":"https:\/\/conseo.es\/en\/wp-json\/wp\/v2\/media?parent=1247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conseo.es\/en\/wp-json\/wp\/v2\/categories?post=1247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conseo.es\/en\/wp-json\/wp\/v2\/tags?post=1247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}