SEO
Rank your business in search engines like Google
You remember how it ends, right?
Exactly.
SEO is the opposite. It is a slower system. Looking for success mid to long term.Â
Positioning your website, the products on your online store or some of your services is not something that can be achieved from one day to the next. But if you follow the right steps, you could do so in a few months.
And do you know the best thing about this? Once positioned, if you are capable of keeping that place, you won’t need to invest money every time you want to attract new clients.Â
They will come to you automatically.
SEO is a slower strategy, but long-lasting and more affordable.
If you want to hit the market, sell 1000 products and disappear then you should look for advertising on social media.
On the other hand, if you want a steady business to last years and to generate clients continuously you should try SEO. However, the ideal scenario would be combining both strategies. Paid advertisement will push your SEO strategy and get quick results while positioning will strengthen your brand and create a mid term client acquisition strategy without depending on a monthly investment.
How can you improve your website’s SEO?
SEO is not a kind world and it would be difficult to explain everything a website needs to be on Google’s first page but we will tell you some of the things we could do to achieve it.Â
- Creating quality content and optimizing it to position with certain keywords. This can be done through the text on your website but especially with blog posts.
- Designing (or fixing) your website’s structure to make it easier for Google bots, so they would not go crazy and get lost on your site, eventually deciding to not position your content.
- Getting quality links that increase your website’s reputation and help you climb positions within the search pages.
- Taking advantage of local SEO power. This means using Google My Business and Google Maps. This is particularly effective for local businesses such as restaurants, shops, clinics or any business that depends on people coming through the door.
SEO optimized blogs
This is one of the most important strategies to position your website. But creating blog content needs dedication plus time, and if you want to do it the right way, you also need specific knowledge.
You need to know how to search for keywords to position and how to use them in your text.
Furthermore, you need to create content that is interesting, original and genuine. It’s not good enough to just repeat what others have said or write about topics your audience is not interested in.
And you have to know how to optimize each page. Titles, paragraphs, images, links… All of that has an impact on SEO and everything has to be looked after.
That’s why we have a team of writers and SEO experts to do all of that for you.
Local SEO (Google Maps and Google My Business)
Local SEO is still a bit unknown and truly one of the most useful tools for local businesses.Â
As we said before, if your business needs people coming in physically through the door, you need to have a strong presence on Google Maps and Google My Business.
With these tools you can position your business as the best option in your local area, whatever it is you offer. You are going to have people around you learn about your business and reach it, therefore increasing your sales.
Fill your contact information and a team member would be in touch with you within 24-48 hours to analyze your business specific situation and propose the solution that would produce the best results.
